BrightLocal is the most complete all in one choice for agencies that need rank tracking, listings, audits and reviews in one account. Moz Local is the lowest cost entry for one location that mainly needs listings kept consistent across directories. Whitespark is the best fit when citation research is the main job, because its Citation Finder compares your listings with competitors.
Local search work has four core jobs: keep business details consistent, track where you rank on the map, manage Google Business Profiles, and collect and respond to reviews. No single tool does all four jobs in the same way. Some charge per location, some charge per credit, and some sell each tool separately. The right choice depends on how many locations you manage, how much scanning you need, and whether reviews or citations matter most.
On this page
Best seo software for local search: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | BrightLocal | Agencies that need an all in one local suite | $41 per month | Free trial (14 days) | Visit |
| 2 | Whitespark | Citation research and separate specialist tools | $1 per month per location | Free trial (14 days) | Visit |
| 3 | Moz Local | Single location listings management | $20 per month per location | No | Visit |
| 4 | Semrush Local | Teams already using Semrush | $30 per month per location | No | Visit |
| 5 | Synup | Agencies that want all features in every plan | $49 per month | Free trial (14 days) | Visit |
| 6 | Local Falcon | Geo grid map rank tracking | $24.99 per month | Free trial (100 credits) | Visit |
| 7 | Localo | Owners who want guided profile tasks | $49 per month | Free trial (14 days) | Visit |
| 8 | GatherUp | Review requests and reputation management | $124 per month | Free trial (14 days) | Visit |
The 8 best best seo software for local searchs, in detail
BrightLocal
Best for: Agencies that need an all in one local suite
BrightLocal is a dedicated local SEO platform built for agencies and multi location brands. Track covers local rank tracking, a Local Search Grid, Google Business Profile audits, citation tracking and competitor analysis. Manage adds Active Sync for listings and scheduled profile posts.
- Grow adds review management, white label reporting and a lead generation widget.
- Pricing is set by location band, not by user seat, and users are unlimited on the standard plans.
- For one location, Track is $41 per month, Manage is $54 per month and Grow is $65 per month on monthly billing.
- Annual billing brings those figures to $31, $40 and $49 per month.
Pros
- Covers rank tracking, listings, audits and reviews in one account
- Pricing falls per location as location bands grow
Cons
- Review management is only on the Grow plan
- Citation Builder is charged separately per citation
Whitespark
Best for: Citation research and separate specialist tools
Whitespark takes the opposite approach to BrightLocal. It sells separate tools and services, so a buyer can pick the exact job that needs doing. Local Platform manages Google Business Profiles for $1 per month per location.
- Local Ranking Grids starts at $10 per month.
- Local Rank Tracker ranges from $14 to $200 per month.
- Local Citation Finder ranges from $33 to $149 per month.
- Reputation Builder is $79 per month per location.
Pros
- Local Citation Finder compares your citations with competitors
- Each tool can be bought on its own
Cons
- Tools are sold separately, so a full set costs more than one entry price
- No single bundled dashboard covers every tool
Moz Local
Best for: Single location listings management
Moz Local is a listings and reputation tool from Moz, separate from Moz Pro. It keeps business name, address, phone number and hours consistent across more than 90 directories, and it adds review monitoring on every plan. Lite is $20 per month, or $199 billed yearly.
- Preferred is $30 per month, or $299 billed yearly, and adds review responding, sentiment analysis and social posting.
- Elite is $40 per month, or $399 billed yearly.
- Enterprise is custom priced for 50 or more locations.
- Each physical location needs its own subscription, so six locations on Preferred cost $180 per month, not $30.
Pros
- Clear per location pricing with three published tiers
- Lite includes review monitoring and a local map pack grid
Cons
- Each physical location needs its own subscription, so costs multiply
- Coverage is limited to the United States, United Kingdom and Canada
Semrush Local
Best for: Teams already using Semrush
Semrush Local is a separate toolkit inside Semrush, priced per business location. Base is $30 per month per location and includes automated Google Business Profile management with an AI agent, AI powered post generation, review auto replies and a Map Rank Tracker with 375 credits. Pro is $60 per month per location and adds Listing Management across more than 70 directories, review management and generation, and 1,225 Map Rank Tracker credits.
- Business is custom priced for large businesses.
- A team that already works in Semrush can add local work without learning a new reporting system.
- A team that does not use Semrush should count the main subscription as well as the Local price.
- Base is useful for profile automation and map tracking, but a business that needs listings pushed to directories needs Pro.
Pros
- Adds local tools inside the Semrush account many teams already use
- Pro includes Listing Management and 1,225 Map Rank Tracker credits
Cons
- Listing Management is only on the Pro plan at $60 per month per location
- Business tier is quote only with no published price
Synup
Best for: Agencies that want all features in every plan
Synup manages listings, reviews, local rankings and reporting, and it prices by location band. Solo is $49 per month for one location, or $39 per month billed annually, with 20,000 monthly credits. Premium is $299 per month for up to 10 locations, or $239 per month billed annually, with 200,000 credits.
- Pro is $499 per month for up to 25 locations.
- Scale is $899 per month for up to 50 locations.
- Enterprise is contract priced for more than 50 locations.
- Every plan includes the same feature set, which is unusual in this market.
Pros
- Every plan includes every feature, so tiers change capacity not features
- Per location cost falls sharply on larger bands
Cons
- Solo has no white labeling
- Agent work is limited by monthly credit allowances
Local Falcon
Best for: Geo grid map rank tracking
Local Falcon is a specialist geo grid rank tracker. It shows where a business ranks on Google Maps at different points around a location, rather than as one city average. One credit is one map pin in a scan, so a 5 by 5 grid uses 25 credits per keyword.
- Starter is $24.99 per month for 7,500 credits.
- Basic is $49.99 per month for 15,150 credits.
- Pro is $99.99 per month for 31,250 credits.
- Premium is $199.99 per month for 63,150 credits.
Pros
- 7,500 credits on Starter covers many grid scans
- Unlimited keywords and locations on every plan
Cons
- Starter covers grid tracking only, with no listings sync
- Unused monthly credits expire at the end of each cycle
Localo
Best for: Owners who want guided profile tasks
Localo is a local SEO platform centred on Google Business Profile management, local rank tracking, reviews and posts. After a profile is connected, Localo gives weekly tasks that explain what to fix next, which suits owners who do not want to learn local SEO from scratch. Single Business is $49 per month, or $39 per month billed annually, for one profile.
- Pro is $169 per month, or $149 per month billed annually, for up to 60 profiles and 30 optimization seats.
- Enterprise is custom priced for larger portfolios.
- A second profile needs Pro, so a business with two shops should price Pro from the start.
- A Pro plan that allows 60 connected profiles may include only 30 optimization seats, so only 30 profiles receive the advanced recommendations at once.
Pros
- Weekly Smart Tasks tell owners exactly what to fix next
- Pro covers up to 60 profiles for agencies
Cons
- Single Business covers only one Google Business Profile
- Listings are tracked and suggested rather than pushed to directories
GatherUp
Best for: Review requests and reputation management
GatherUp is a reputation platform for local businesses and the agencies that serve them. It focuses on feedback and Net Promoter Score first, then review monitoring across more than 100 sites, review requests, AI crafted replies and widgets. Small Business is $124 per month for one location, or $99 per month billed annually.
- Multi Location is $75 per month per location for 2 to 10 locations, or $60 per month per location billed annually.
- Agency is a custom quote.
- The per location price falls as location count rises, so one location is the most expensive way to buy GatherUp.
- Listings Hub is separate, at $40 per month per location.
Pros
- Every plan includes up to 300 SMS and 3,000 email credits per location per month
- Review monitoring covers more than 100 sites
Cons
- Listings Hub is a separate $40 per month per location add on
- Agency plan is quote only with no published price
How we chose
We opened each vendor pricing page on 2026-11-12 and took the starting price from that page, or from the vendor help centre where the pricing page did not render plan figures in text form. Moz Local pricing could not be opened in the browser on the day of writing, so its $20 monthly figure is the figure shown on its pricing page and repeated in current buyer guides. We compared plan pages, feature lists and billing terms. We did not claim hands on testing. Prices are in United States dollars unless a vendor states otherwise, and they can change.
Which tool fits your size and budget
| Situation | Best starting point | Monthly cost for 1 location | Note | | One shop, listings only | Moz Local Lite | $20 per month | One subscription per location, so scale multiplies the cost | | One shop, guided profile work | Localo Single Business | $49 per month | One profile only, with weekly tasks and review tools | | One shop, map rank proof | Local Falcon Starter | $24.99 per month | 7,500 credits, or 300 scans of a 5 by 5 grid | | One shop, reviews first | GatherUp Small Business | $124 per month | Listings Hub adds $40 per month per location | | Freelancer, 2 to 5 clients | BrightLocal Track | $41 per month for 1 location, $62 for 2 to 5 locations | Review work needs Grow at $65 for 1 location | | Agency, 10 locations | Synup Premium | $299 per month for up to 10 locations | $29.90 effective rate per location, white labeling included | | Agency, citation research | Whitespark Citation Finder | $33 per month | Add Rank Tracker from $14 per month if tracking is needed | | Team already on Semrush | Semrush Local Pro | $60 per month per location | Base at $30 lacks Listing Management |
Frequently asked questions
What is the best SEO software for local search for a single location?
Moz Local Lite at $20 per month per location is the lowest cost entry for listings work, and Local Falcon Starter at $24.99 per month is the lowest cost entry for map rank tracking. A single location that needs listings, rank tracking and reviews in one account should look at BrightLocal Grow at $65 per month, because review management is only on that tier.
Do I need a separate tool for Google Business Profile management?
Not always. Most tools in this list include profile management, posts and review responses in some form. Whitespark Local Platform covers profile management for $1 per month per location, while Localo and Semrush Local build their plans around profile work. A business with many profiles should check bulk editing, scheduled posts and approval rules before choosing.
How much does local SEO software cost per month?
Entry prices in this list run from $1 per month per location for Whitespark Local Platform to $124 per month for GatherUp Small Business. A realistic budget for one location with listings, tracking and reviews is $41 to $65 per month on BrightLocal, or $49 per month on Synup Solo. Agencies should budget by location count, because most tools charge per location or per location band.
Is a free plan available for local SEO software?
None of the eight tools in this list offers a full free plan. BrightLocal, Whitespark, Synup, Localo and GatherUp offer a 14 day free trial. Local Falcon gives 100 free credits on sign up with no card required. Moz Local and Semrush Local list no free plan and no trial on their pricing pages.
What is a geo grid rank tracker?
A geo grid rank tracker checks where a business ranks on Google Maps at many points around its location, instead of giving one city wide average. Local Falcon uses a credit per map pin, so a 5 by 5 grid uses 25 credits per keyword. BrightLocal, Moz Local, Synup and Whitespark also offer grid views.
Should an agency choose a bundle or separate specialist tools?
A bundle suits an agency that wants one login, one bill and one report for each client. BrightLocal and Synup follow that model. Separate tools suit an agency that needs depth in one job, such as citation research with Whitespark Citation Finder or grid scanning with Local Falcon. The separate route can cost more once several tools are added, so add the pieces together and compare the total with a bundle.
Sources
- https://www.brightlocal.com/
- https://www.brightlocal.com/pricing/
- https://whitespark.ca/
- https://whitespark.ca/pricing
- https://moz.com/
- https://moz.com/products/local/pricing
- https://www.semrush.com/
- https://www.semrush.com/pricing/local/
- https://www.synup.com/
- https://synup.com/pricing
- https://www.localfalcon.com/
- https://www.localfalcon.com/pricing
- https://localo.com/
- https://localo.com/pricing
- https://gatherup.com/
- https://gatherup.com/pricing
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.