Lighthouse is the default pick for most independent hotels that need competitor rates and automated pricing, because its Starter plan starts at 99 euros per month and includes Pricing Optimization, while PriceLabs is the clearer pick for small hotels that want per-room pricing and a 30-day free trial. Prices split into two groups: published entry prices from 0 dollars to 99 euros per month, and quote-only enterprise tools such as Duetto, IDeaS, SiteMinder and Mews Analytics, so ask for a written quote before you compare totals. One fact changes the choice for Mews users: Mews Analytics is an Enterprise tier feature, not a feature in the Essentials or Advanced tiers, so a hotel that wants native Mews reporting must move to the top tier.
Hospitality analytics covers three jobs: pricing rooms, understanding guests, and reporting on revenue and profit. A rate shopper does the first job well, a guest platform does the second, and a business intelligence tool does the third. The list below groups tools by that job. Start with the job, then check the price basis, because per-room, per-user and per-property pricing give very different totals.
On this page
Best analytics tools for hospitality tech: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | Lighthouse | Independent hotels that need rate and demand data | €99 per month | No | Visit |
| 2 | PriceLabs | Small hotels that want per-room dynamic pricing | $19.99 per room/month | Free trial (30 days) | Visit |
| 3 | Tableau | Hotel groups that need custom dashboards | $15 per user/month | No | Visit |
| 4 | Google Analytics | Hotels that need website and booking journey data | $0 | Yes | Visit |
| 5 | Duetto | Hotels and groups that need revenue and profit decisions | quote only | No | Visit |
| 6 | IDeaS | Large hotels and chains that need deep forecasting | quote only | No | Visit |
| 7 | SiteMinder | Hotels that need channel and competitor data in one place | quote only | No | Visit |
| 8 | Mews Analytics | Mews users that need native portfolio reporting | quote only | No | Visit |
The 8 best best analytics tools for hospitality techs, in detail
Lighthouse
Best for: Independent hotels that need rate and demand data
Lighthouse, formerly OTA Insight, is the rate and market data platform in this list. Starter starts at 99 euros per month and includes Pricing Optimization, with automatic pricing updates pushed under rules you set. Plus starts at 129 euros per month and adds channel management, direct bookings and payments.
- Complete starts at 189 euros per month and adds reservation management.
- A hotel that only wants competitor rates can stay on Starter, while a hotel that wants distribution in the same login must move up.
- Lighthouse uses forward-looking demand signals from flight and hotel search activity, plus competitor rates, to shape its recommendations.
- Choose Lighthouse when competitor pricing drives most of your weekly decisions.
Pros
- Pricing Optimization covers rates for the next 365 days
- rate recommendations refresh 24 times a day
Cons
- Channel management and direct bookings need the Plus plan at €129 per month
- Starter covers pricing only
PriceLabs
Best for: Small hotels that want per-room dynamic pricing
PriceLabs is a dynamic pricing tool for independent hotels, bed and breakfasts and inns. Its hotel pricing page lists 19.99 dollars per room per month for the United States, the United Kingdom, Canada, Europe, Australia, New Zealand and Israel, with lower regional rates elsewhere and a sliding scale that discounts rooms after the first. A 1 percent of revenue plan is listed as an alternative, and the pricing page shows 14.49 dollars per room per month as the average after the sliding scale is applied.
- PriceLabs connects with more than 60 property management systems and channel managers, including Cloudbeds and Mews, and it includes a hotel rate shop
- Its Hyper Local Pulse method uses public market data, occupancy trends, seasonality, day of the week, lead time and local events.
- Choose PriceLabs when you want transparent per-room pricing and a trial before you commit.
- It does not include channel management or a booking engine.
Pros
- 30-day free trial with no credit card required
- tracks up to 350 nearby properties from Booking.com, Airbnb and Vrbo
Cons
- Default rate sync is once per day, and extra syncs are an add-on with a charge
- total cost rises with room count
Tableau
Best for: Hotel groups that need custom dashboards
Tableau is a general business intelligence platform that hotel groups use to combine property management, booking and revenue data into dashboards. Tableau Cloud lists Standard at 15 dollars per user per month for a Viewer, 42 dollars for an Explorer and 75 dollars for a Creator, all billed annually. Enterprise lists the same roles at 35 dollars, 70 dollars and 115 dollars.
- Standard supports up to 3 sites, Enterprise supports up to 10 sites, and Cloud+ supports up to 50 sites.
- The starting price is the Viewer price, so a team that only buys Viewer seats cannot build content.
- At least one Creator is required, which sets the real entry cost above the headline figure.
- Tableau is a strong pick when a group has clean data sources and a person who can build dashboards.
Pros
- Viewer, Explorer and Creator roles let a group control who builds and who only views
- Standard edition includes Tableau Desktop and Prep Builder for Creators
Cons
- Every deployment needs at least one Creator at $75 per user/month on Standard
- Cloud+ pricing needs a sales quote
Google Analytics
Best for: Hotels that need website and booking journey data
Google Analytics 4 is the free standard analytics product from Google, and it is the tool in this list that most hotels should already have on their direct booking website. It shows where website visitors come from, which pages they view, and where they leave the booking journey. That data explains demand on your own site, and it can show whether a booking page is losing visitors before checkout.
- The free tier has real limits.
- Exploration data is kept for 14 months, and sampling applies above 10 million events per exploration query.
- Analytics 360 adds higher limits and a formal service agreement, but Google does not publish a list price for it.
- Choose Google Analytics for website and direct booking measurement.
Pros
- Standard Google Analytics 4 is free of charge with no subscription fee
- measures website and app traffic, channels and booking steps
Cons
- Free tier keeps exploration data for 14 months
- Analytics 360 is quote only and sampling applies above 10 million events per exploration query
Duetto
Best for: Hotels and groups that need revenue and profit decisions
Duetto is a hotel revenue management platform built around its Revenue and Profit Operating System, known as RP-OS. Its products include GameChanger for real-time pricing, ScoreBoard for portfolio reporting, HotStats for profit and loss benchmarking, and GameTime for select-service hotels. Duetto acquired HotStats in 2025, which added profit benchmarking to a platform that had focused on revenue.
- Open Pricing lets a hotel price each segment, channel and room type independently instead of using one rate for every channel.
- Duetto states that its forecasting looks up to five years ahead, which suits groups that plan group business and long lead-time demand.
- Choose Duetto when revenue, profit and portfolio reporting need to sit in one system.
- Do not choose it for a small hotel that only needs automated daily rates.
Pros
- Open Pricing prices each segment, channel and room type independently
- forecasts demand up to five years ahead
Cons
- No published price, so budgeting needs a sales quote
- no free plan or free trial is published
IDeaS
Best for: Large hotels and chains that need deep forecasting
IDeaS is a revenue management system owned by SAS, and it is one of the longest-running enterprise options in this category. Its RMS takes historical data, booking pace, competitor rates and market demand and turns them into room-level pricing and inventory decisions. It includes forecasting, automated pricing, group pricing and evaluation, and multi-property management, which is why large hotels and chains use it across portfolios.
- The system is built for revenue teams that work with complex rate structures, multiple room types and group business.
- It also includes scenario analysis, so a team can test what happens if demand or channel mix changes before it commits to a price.
- Choose IDeaS when a chain needs controlled pricing across many properties.
- Do not choose it when you need a published price or a short trial.
Pros
- Room-level pricing and inventory decisions from historical data, booking pace and market demand
- group pricing and evaluation plus multi-property management
Cons
- No published price on the vendor site
- no free plan or free trial is published
SiteMinder
Best for: Hotels that need channel and competitor data in one place
SiteMinder is a hotel commerce platform that combines a channel manager, a booking engine, website tools and Insights reporting. Insights covers competitor rates, rate parity and performance and pace reporting. That mix suits a hotel that wants distribution and market data in the same login, rather than a separate rate shopper plus a separate channel manager.
- SiteMinder lists three plans: SiteMinder, SiteMinder Plus and SiteMinder Groups and Chains.
- The Plus plan adds competitor rates insights, rate parity insights, a booking engine and guest data management.
- Choose SiteMinder when distribution, direct bookings and competitor data need to share one set of rates.
- Do not choose it only for analytics, because a hotel with a channel manager may get the same rate data from a specialist tool at a lower entry price.
Pros
- Insights covers competitor rates and rate parity
- channel manager connects distribution, booking engine and guest data in one platform
Cons
- No list price was shown on the official page opened for this article
- guest engagement features are add-ons with a separate quote
Mews Analytics
Best for: Mews users that need native portfolio reporting
Mews Analytics is the reporting module inside Mews, a cloud property management system for hotels, hostels and alternative stays. Mews lists Analytics as an Enterprise tier feature, while Essentials is the entry tier and Advanced sits in the middle. A hotel that wants native Mews reporting must therefore move to Enterprise, even if it does not need the other Enterprise features at the same time.
- Mews sells plans by property type, and the independent hotel tiers are Essentials, Advanced and Enterprise.
- Essentials includes the booking engine, guest portal, automated payments, accounting reports and 8 marketplace integrations.
- Advanced adds the Advanced Guest Experience module, AI Smart Tips, a booking engine on your own domain and digital keys.
- Revenue management is not in any tier: it is the Atomize RMS add-on.
Pros
- Native reporting inside the Mews platform, with no separate login for core data
- Enterprise tier also includes the Mews Open API and unlimited marketplace access
Cons
- Analytics is an Enterprise tier feature, so Essentials and Advanced users do not get it
- revenue management is the Atomize add-on, not part of any tier
How we chose
We chose tools that cover the three jobs in hotel analytics: competitor and market pricing, website and guest data, and revenue and profit reporting. A tool qualified if it had an official homepage and a named analytics or revenue product. We did not test any tool hands-on. Prices and plan limits come from official vendor pricing pages and product pages opened on 2026-11-12. Where a vendor did not show a list price, we wrote quote only. That applies to Duetto, IDeaS, SiteMinder and Mews Analytics.
Pick by property size and budget
| Property or team | First pick | Entry cost to check | Why it fits |
|---|---|---|---|
| Single hotel, under 25 rooms | PriceLabs | $19.99 per room/month | Per-room pricing and a 30-day free trial |
| Independent hotel that needs competitor rates | Lighthouse | €99 per month | Pricing Optimization is included from Starter |
| Hotel group that needs custom dashboards | Tableau | $15 per user/month (billed annually) | Viewer price is low, but add at least one Creator at $75 |
| Hotel that needs website data only | Google Analytics | $0 | Standard GA4 is free, with a 14-month exploration limit |
| Large hotel or chain | Duetto or IDeaS | quote only | Deep forecasting and multi-property control |
| Hotel that needs distribution plus market data | SiteMinder | quote only | Channel manager and Insights share one login |
| Existing Mews hotel | Mews Analytics | quote only | Native reporting, but only on the Enterprise tier |
Frequently asked questions
How much do analytics tools for hospitality tech cost?
Entry costs range from 0 dollars for standard Google Analytics 4 to 99 euros per month for Lighthouse Starter and 19.99 dollars per room per month for PriceLabs. Tableau starts at 15 dollars per user per month for a Viewer on Standard, billed annually, but a Creator costs 75 dollars. Duetto, IDeaS, SiteMinder and Mews Analytics are quote only, so their totals depend on room count and modules.
Which is best for a small independent hotel?
PriceLabs is the best starting point for a small hotel that wants automated daily rates, because it charges per room, offers a 30-day free trial, and includes a hotel rate shopper. Lighthouse is the better pick if competitor rates matter more than per-room pricing, because Starter includes Pricing Optimization for 99 euros per month. Add Google Analytics for free website data in either case.
Which is best for a hotel group or chain?
Duetto and IDeaS are the best fits for a hotel group or chain, because both offer multi-property management, deep forecasting and group pricing controls. Tableau is a useful addition for custom dashboards, but it needs clean data feeds and at least one Creator at 75 dollars per user per month on Standard. A group should request quotes from Duetto and IDeaS on the same room count.
Do I need a separate tool for competitor rates?
Yes, in most cases. Google Analytics and Tableau report on your own data, but they do not collect competitor hotel rates. Lighthouse and PriceLabs both include competitor rate data, and SiteMinder Insights covers competitor rates and rate parity. If competitor rates drive your weekly pricing, pick one of those three before you add a general dashboard tool.
Is Google Analytics enough for a hotel?
Google Analytics is enough for website and direct booking measurement, because standard GA4 is free and shows traffic sources and booking journey drop-off. It is not enough for room pricing, because it does not track competitor rates, forecast demand or set room prices. Most hotels pair it with a rate tool such as Lighthouse or PriceLabs and, for larger hotels, a revenue system.
What is the main limit of Mews Analytics?
The main limit is the tier. Mews Analytics is an Enterprise tier feature, so Essentials and Advanced users do not get it. A Mews hotel that wants native reporting must move to Enterprise, which also adds the Mews Open API and unlimited marketplace access. Revenue management is also separate, because it is the Atomize RMS add-on and is not included in any Mews tier.
Sources
- https://www.mylighthouse.com/
- https://www.mylighthouse.com/platform/pricing-optimization
- https://hotels.pricelabs.co/
- https://hotels.pricelabs.co/plans/
- https://www.tableau.com/
- https://www.tableau.com/pricing/cloud
- https://analytics.google.com/
- https://www.duettocloud.com/
- https://www.duettocloud.com/en-us/
- https://www.ideas.com/
- https://www.siteminder.com/
- https://www.mews.com/
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.