Postalytics is the default pick for most B2B teams because it has a $0 Free plan, a Mailing List Audience Builder, CRM triggers, and a 6×9 postcard at $1.048 on Free, $0.928 on Marketer, and $0.838 on Pro. The cheapest way to start is a $0 plan from Postalytics, Lob, PostGrid, or Thanks.io, but per-piece costs still decide the total, with 4×6 postcards at $0.902 on PostGrid, $0.905 on Lob, and $1.18 on Thanks.io Pay As You Go. B2B targeting here means choosing accounts and contacts first, then sending mail when a CRM stage, website visit, or intent signal changes, not mailing a cold list in one large batch.
Targeting is the work before printing. A good B2B tool helps a team pick named accounts, pick the right contact at each account, clean the address, and send one piece when a buying signal appears. Some are built for marketers who work in a CRM, some for developers who send mail from code, and some for account teams that send gifts and mail to a short list of high value accounts. Prices below were checked on 12 November 2026.
On this page
Best direct mail targeting software for b2b: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | Postalytics | B2B teams using CRM triggers | $0 per month | Yes | Visit |
| 2 | Lob | Developers mailing from software | $0 per month | Yes | Visit |
| 3 | PostGrid | Low volume API mail | $0 per month | Yes | Visit |
| 4 | Thanks.io | Handwritten style B2B mail | $0 per month | Yes | Visit |
| 5 | Inkit | Regulated B2B document mail | quote only | No | Visit |
| 6 | PFL | Enterprise account based mail | quote only | No | Visit |
| 7 | Reachdesk | Global B2B gifting programs | $20,000 per year | No | Visit |
| 8 | PebblePost | Website visitor retargeting mail | quote only | No | Visit |
The 8 best best direct mail targeting software for b2bs, in detail
Postalytics
Best for: B2B teams using CRM triggers
Postalytics ties mail to CRM stages. A team can build a list with the Mailing List Audience Builder, send a Smart Send to that list, or set a Triggered Drip Campaign that mails one contact when a CRM stage changes. Free costs $0 per month and includes unlimited campaigns, templates and lists, plus one user login.
- Marketer costs $199 per month, and Pro and Agency cost $399 per month.
- A 6×9 postcard on Standard Mail costs $1.048 on Free, $0.928 on Marketer, and $0.838 on Pro at 0 to 2,499 pieces, with print, postage and paper includ
- At 10,000 to 24,999 pieces, the same card falls to $0.808 on Pro.
- A team that mails often should compare $199 or $399 per month against the per-piece saving, while a team that mails rarely can start on Free.
Pros
- Free plan with unlimited campaigns, templates and lists
- Mailing List Audience Builder
- pURL and QR tracking on every plan
Cons
- Salesforce integration and Flows need the $399 Pro plan
- Free plan per-piece rates are the highest in its range
Lob
Best for: Developers mailing from software
Lob is an API platform for teams that want mail to fire from their own product, CRM, or sales workflow. A developer creates a template in HTML, sends recipient data through the API, and Lob checks the address, prints near the recipient, and returns tracking events. Developer costs $0 per month for up to 6,000 mailings a year and 1 user.
- Startup costs $260 per month for up to 75,000 a year and 3 users, while Growth costs $550 per month for up to 150,000 a year and 5 users.
- A 4×6 postcard costs $0.905 on Developer, $0.645 on Startup, and $0.615 on Growth.
- A letter costs $0.828 on Developer, $0.658 on Startup, and $0.628 on Growth.
- Address verification is an extra charge, with US checks at $0.05 per lookup on Developer.
Pros
- API for postcards, letters and checks
- address verification
- Print Delivery Network with eight tracking events
Cons
- Developer plan has only 1 user and up to 6,000 mailings a year
- no-code integrations need a higher plan
PostGrid
Best for: Low volume API mail
PostGrid is a rival to Lob for API mail, built for lower volume. Starter costs $0 per month and covers up to 500 mailings a month, with up to 50 checks a month, 1 user, 10 templates, and a standard print delivery network. Enterprise is sold on a custom quote and adds unlimited users and templates, native integrations, HIPAA compliant mailings, NCOA, custom envelopes, and a dedicated account manager.
- Published Starter rates are $1.059 for a black and white First Class letter, $0.902 for a 4×6 First Class postcard, and $1.18 for a check, with print,
- A colour First Class letter costs $1.219, and Certified Mail costs $6.94 per piece.
- The 500-piece cap is the key limit, and the overage fee is not listed, so ask PostGrid for that rate before a large campaign.
Pros
- Starter plan with no monthly fee
- letters, postcards, checks and self-mailers
- address validation included
Cons
- Starter is capped at 500 mailings a month and 1 user
- Salesforce and HubSpot links need Enterprise
Thanks.io
Best for: Handwritten style B2B mail
Thanks.io is built for B2B teams that want mail to feel personal, with handwritten style postcards, letters, notecards, and gift cards. Pay As You Go costs $0 per month and mails First Class only. Business costs $49 per month, and Professional costs $199 per month.
- A 4×6 postcard costs $1.18, $0.77, and $0.64 on the three plans.
- A windowed letter costs $1.24, $0.83, and $0.79, with postage included.
- Targeting is where Thanks.io adds a distinct angle.
- Its Lead Feed sells intent leads at $0.10 per lead, Radius Address Search costs $0.05 per address, Email to Address Append costs $0.07 per lookup, and
Pros
- No minimum sends
- Lead Feed at $0.10 per lead
- QR tracking and handwriting style on every piece
Cons
- Gift card sends need Business or Professional
- Standard Mail needs Business or Professional
Inkit
Best for: Regulated B2B document mail
Inkit is a document automation platform that also handles direct mail, and it suits B2B teams in regulated work where documents, signatures, and audit trails matter. A team can build a template, segment an audience by demographics or customer data, upload a CSV list, or pull a list from HubSpot, Salesforce, Drip, Sailthru, or Iterable. Mail can fire from an event in the CRM, rather than from a manual batch upload.
- Inkit does not list a starting price on its public pricing material, so the starting price here is quote only.
- Ask for the full quote in writing, including per-piece print and postage, any platform fee, template work, and support, before comparing Inkit with a
- Inkit is the better pick when secure document handling is core, and the weaker pick for a small test budget.
Pros
- CRM links to Salesforce, HubSpot and Microsoft Dynamics 365
- template builder with audience segmentation
- event based mail triggers
Cons
- No published price on its pricing page
- no free plan listed
PFL
Best for: Enterprise account based mail
PFL is built for enterprise B2B teams that run account based mail as a managed program, not as a self-serve campaign. It covers strategy, production, delivery, and measurement, with personalization that uses account and contact data to shape each piece. A team can target a named account list, send postcards, letters, greeting cards, catalogs, and kits, and track responses.
- That model suits teams with a large target list and a dedicated budget.
- PFL does not list a starting price on its public pricing material, so the starting price here is quote only.
- Third party pricing material lists a $40,000 per year starting point and a $10,000 entry setup fee, but those figures are not from the vendor pricing
- PFL suits a large account program, and it does not suit a small team that needs a $0 start.
Pros
- Full service print, mail and measurement under one roof
- data driven personalization for named accounts
- CRM and marketing automation links
Cons
- No published price and no free plan
- entry setup fee of $10,000 is listed in third party pricing material
Reachdesk
Best for: Global B2B gifting programs
Reachdesk is a B2B gifting and direct mail platform for teams that target a short list of accounts with gifts, swag, and mail. Its pricing page states that plans start at $20,000 per year and asks buyers to request a custom quote. Core includes 5 users, 1 warehouse, and 1 region, and it is designed for about 50 gifts a month.
- Plus includes 10 users, 2 warehouses, and 2 regions, while Premium includes 15 users and 3 or more warehouses.
- Gifts, shipping, warehousing, pick and pack fees, duties, and taxes are charged separately, and swag sourcing has a $2,500 minimum order.
- Reachdesk also lists a 5x ROI guarantee on pipeline created in the first year, with terms and conditions applying.
- Reachdesk suits a global account team with a $20,000 annual budget, and it does not suit a small team testing mail with a few hundred pieces.
Pros
- Plans start at $20,000 per year with published Core, Plus and Premium tiers
- warehouses in the US, Canada, UK, EU and Australia
- 5 users on Core
Cons
- No free plan and no self-serve signup
- gifts, shipping and warehousing are charged on top of the platform fee
PebblePost
Best for: Website visitor retargeting mail
PebblePost invented Programmatic Direct Mail, a model that turns a website visit into a physical mail piece. When a visitor from a target account browses a site, PebblePost matches the visit to a postal address and mails a postcard, self-mailer, or catalog, often within 24 hours. The audience is built from live behaviour rather than a static list bought months earlier.
- PebblePost does not list a price on its public pages, so the starting price here is quote only.
- Third party material describes enterprise contracts with monthly minimums near $10,000, but those figures are not from the vendor, so get a written qu
- PebblePost suits a large brand with strong website traffic, and it does not suit a team that needs a $0 plan.
Pros
- Programmatic Direct Mail tied to website visits
- sends a postcard within 24 hours of a visit in its published material
- postcards, self-mailers and catalogs
Cons
- No published price and no self-serve signup
- enterprise contracts with high monthly minimums in third party material
How we chose
We picked tools that help a B2B team target named accounts or contacts, clean or build a list, and send mail from a CRM trigger, an API call, or a website visit. We did not test any tool hands-on. Prices and plan limits come from official vendor pricing pages opened on 12 November 2026, and quote only means the vendor did not list a price. We ranked $0 entry plans first because they let a team test targeting before it commits to a $199, $260, or $20,000 annual plan. Postalytics lists a 2,500-piece minimum order on its Free plan per-piece tables, beside a headline that says the service has no minimums, so confirm the minimum for the exact mail class before ordering.
| Team size and budget | Best pick | Why it fits |
|---|---|---|
| Small team, $0 start | Postalytics | $0 Free plan, CRM triggers, $1.048 per 6×9 postcard |
| Developer team, $0 start | Lob or PostGrid | $0 Developer or Starter, API mail, postcards at $0.905 or $0.902 |
| Small team, personal mail | Thanks.io | $0 Pay As You Go, Lead Feed at $0.10 per lead, $1.18 per 4×6 postcard |
| Enterprise account team | Reachdesk or PFL | Reachdesk from $20,000 per year, PFL quote only with managed service |
| Large site traffic team | PebblePost | Programmatic mail from website visits, quote only |
What to check before you buy
- Check the volume cap first. PostGrid Starter stops at 500 mailings a month, Lob Developer stops at 6,000 mailings a year, and Postalytics Free lists a 2,500-piece minimum order on its per-piece tables, so a team that mails 1,000 pieces a month will outgrow PostGrid Starter in its first month.
- Check the per-piece cost at your volume, not just the monthly fee. A 6×9 postcard falls from $1.048 on Postalytics Free to $0.838 on Pro, and a 4×6 postcard falls from $0.905 on Lob Developer to $0.615 on Growth, so the $199, $399, $260, or $550 monthly fee only pays off above a clear volume.
- Check what the list costs. Thanks.io charges $0.10 per lead for Lead Feed, $0.05 per address for Radius Address Search, and $0.20 per lookup for VisitorView, while Postalytics, Lob, and PostGrid sell lists or verification separately, so add data costs to the print and postage total.
- Check the CRM link you need. Postalytics needs Pro at $399 per month for Salesforce and Flows, PostGrid needs Enterprise for Salesforce and HubSpot, and Reachdesk Core includes 5 users and 1 warehouse, so confirm the exact integration and user count in writing before signing.
Frequently asked questions
What is the best direct mail targeting software for B2B?
Postalytics is the best default pick for most B2B teams because it combines a $0 Free plan, a Mailing List Audience Builder, CRM triggers, and pURL and QR tracking, with a 6×9 postcard at $1.048 on Free and $0.838 on Pro. Lob is best for developer teams, and Thanks.io is best for handwritten style mail with leads at $0.10 each.
How much does direct mail targeting software for B2B cost?
Costs range from $0 per month on Postalytics Free, Lob Developer, PostGrid Starter, and Thanks.io Pay As You Go to $20,000 per year on Reachdesk Core. Per-piece costs add to that total, with 4×6 postcards at $0.902 on PostGrid, $0.905 on Lob, and $1.18 on Thanks.io. Inkit, PFL, and PebblePost are quote only, so a buyer needs a written quote.
Which is best for B2B account based mail to a short list?
PFL and Reachdesk are the best picks for a short list of high value accounts. PFL runs a managed program with data driven personalization and measurement, while Reachdesk starts at $20,000 per year and adds global warehouses, gifting, and swag. Postalytics is the better pick when the same team wants a $0 start and CRM triggers.
Which is best for developers who want to send mail from code?
Lob is the best pick for developers because it offers a full API for postcards, letters, and checks, address verification, and a Print Delivery Network with eight tracking events. The Developer plan costs $0 per month for up to 6,000 mailings a year. PostGrid is the best low volume alternative, with a $0 Starter plan capped at 500 mailings a month.
Do I need a mailing list before I use these tools?
No, not always. Thanks.io sells Lead Feed leads at $0.10 per lead and Radius Address Search at $0.05 per address, and Postalytics includes a Mailing List Audience Builder on its Free plan. Lob and PostGrid focus on sending mail to a list you already hold, so a team without a list should budget for data or choose a tool that helps build the list.
Can I send one piece at a time, or do I need a large batch?
Most $0 plans allow one piece at a time, with no minimum sends stated on Thanks.io, and Lob Developer covering up to 6,000 mailings a year. Postalytics Free lists a 2,500-piece minimum order on its Standard and First Class per-piece tables, so confirm the minimum for your exact mail class. Reachdesk Core is designed for about 50 gifts a month, not single test sends.
Sources
- https://www.postalytics.com/
- https://www.postalytics.com/direct-mail-pricing/
- https://www.lob.com/
- https://www.lob.com/pricing
- https://www.postgrid.com/
- https://www.postgrid.com/pricing-print-mail/
- https://thanks.io/
- https://thanks.io/pricing
- https://www.inkit.com/
- https://www.pfl.com/
- https://www.reachdesk.com/
- https://www.reachdesk.com/pricing
- https://www.pebblepost.com/
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.