Lob is the best direct marketing company for most teams that want self serve mail with published prices, while Harte Hanks and Epsilon suit large brands that need a full service agency and a custom contract. Postalytics and Thanks.io give small teams a free entry point, but per piece rates fall only when you move to a monthly plan, so a one off test costs more per piece than the headline rate suggests. Oppizi charges no monthly fee and includes audience data in its per piece price of $0.54 to $0.65, which makes it the simplest option for addressed mail at modest volume.
Direct marketing still means reaching a named person with a physical piece of mail, a call, or an email, and then measuring the response. The companies below split into two groups. The first group sells self serve platforms with published per piece prices, so you can budget a test before you talk to anyone. The second group sells full service programs and data, and every price is a custom quote.
On this page
Best direct marketing companies: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | Lob | teams automating mail through an API | $0 per month Developer plan, $0.905 per 4×6… | Yes | Visit |
| 2 | Postalytics | marketers triggering mail from a CRM without developers | $0 per month Free plan, $1.048 per 6×9… | Yes | Visit |
| 3 | Thanks.io | small businesses sending handwritten style mail | $0 per month Free plan, $1.18 per 4×6 postcard | Yes | Visit |
| 4 | Oppizi | brands buying addressed mail with data included | $0.54 per addressed piece, no monthly fee | No | Visit |
| 5 | PebblePost | enterprise retailers retargeting website visitors by mail | quote only | No | Visit |
| 6 | Harte Hanks | enterprise revenue teams wanting one agency | quote only | No | Visit |
| 7 | Epsilon | large brands pairing direct mail with identity data | quote only | No | Visit |
| 8 | Acxiom | brands that need consumer data for targeting | quote only | No | Visit |
The 8 best best direct marketing companies, in detail
Lob
Best for: teams automating mail through an API
Lob turns physical mail into an API call. You send recipient data and a template to an endpoint, and Lob prints, addresses, and mails postcards, letters, self mailers, or checks through a network of commercial printers in the United States, then reports eight tracking events per piece from presort to delivery. The Developer plan costs $0 per month and includes 1 user and up to 6,000 mailings a year, with a 4×6 First Class postcard at $0.905.
- Startup costs $260 per month, or $225 with annual billing, for 3 users and up to 75,000 mailings a year, with the same postcard at $0.645.
- Growth costs $550 per month, or $480 with annual billing, for 5 users and up to 150,000 mailings a year, with the postcard at $0.615.
- Enterprise is custom above 150,000 mailings a year and adds specialty formats and HIPAA compliant mailing.
- Address verification costs $0.05 per US lookup on Developer.
Pros
- Developer plan has no monthly fee and covers up to 6,000 mailings a year
- published per piece rates include print and postage
Cons
- Startup plan adds a $260 monthly fee before any mail is sent
- mailing lists cost extra
Postalytics
Best for: marketers triggering mail from a CRM without developers
Postalytics is built for marketers who want direct mail triggered from a CRM or marketing automation tool without writing code. Its Free plan costs $0 per month and includes unlimited campaigns, templates, and lists, a mailing list audience builder, a direct mail editor, 1 user login, and unlimited personalized QR codes and pURLs. The catch on the Free plan is the per piece rate: a 6×9 Standard Mail postcard costs $1.048, and the Free plan carries a 2,500 piece minimum order.
- The Marketer plan costs $199 per month and cuts that postcard to $0.928, while the Pro and Agency plans cost $399 per month and cut it to $0.838.
- Letters follow the same pattern, with an 8.5×11 simplex letter at $1.059 on Free, $0.909 on Marketer, and $0.799 on Pro.
- Extra letter pages cost $0.30 on Free and $0.20 on Pro.
- All per piece prices include printing, postage, and paper, and volume tiers start at 2,500 pieces.
Pros
- Free plan includes unlimited campaigns, templates, and lists
- patented pURL and QR code tracking included at no extra charge
Cons
- Free plan carries the highest per piece rate at $1.048
- Salesforce integration needs the $399 Pro plan
Thanks.io
Best for: small businesses sending handwritten style mail
Thanks.io sends handwritten style postcards, letters, notecards, gift cards, and MagnaCards with no minimum order, and every rate includes printing, digital handwriting rendering, dynamic QR code tracking, and US postage. The Free plan costs $0 per month and prices a 4×6 postcard at $1.18. The Business plan costs $49 per month and cuts that postcard to $0.77, while the Professional plan costs $199 per month and cuts it to $0.64.
- Larger formats follow the same ladder: a 6×9 postcard costs $1.65 on Free, $0.91 on Business, and $0.71 on Professional, and a folded notecard with a
- The Business and Professional plans also add a 24/7 AI receptionist, and Professional adds a dedicated success manager.
- Thanks.io also sells VisitorView, which identifies anonymous website visitors for retargeting at $0.20 per lookup.
Pros
- credits never expire and there are no minimum orders
- postcards fall to $0.64 on the $199 Pro plan
Cons
- the lowest per piece rate needs the $199 monthly Pro plan
- the AI receptionist sits on the higher plans
Oppizi
Best for: brands buying addressed mail with data included
Oppizi runs direct mail as a performance channel rather than as a software subscription. Addressed direct mail runs about $0.54 to $0.65 per piece depending on volume, piece size, and whether you use third party data or lookalike modeling, and that data is included in the per piece price rather than billed on top. There is no monthly platform fee, so you pay per piece and nothing else.
- Every Door Direct Mail runs about $0.45 per piece.
- Oppizi also covers shared mail, inserts, and flyering, and it works globally rather than only in the United States.
- Its platform adds an AI Copilot, creative scoring, and live dashboards, so small teams can judge which creative works without a separate analytics too
Pros
- no monthly platform fee on any plan
- audience data and lookalike modeling included in the per piece price
Cons
- no free tier to test with before you commit
- EDDM is a separate product at about $0.45 per piece
PebblePost
Best for: enterprise retailers retargeting website visitors by mail
PebblePost pioneered programmatic direct mail, which means it watches for online intent signals such as a website visit or an abandoned cart, then sends a physical mail piece matched to that intent. It is mainly a data and targeting platform: direct mail only, US only, with creative and multi channel execution left to others. PebblePost publishes no pricing and sells through custom enterprise deals, so there is no self serve tier and no published per piece rate to budget against.
- Third party comparisons put typical minimum media spend near $10,000 a month, which puts PebblePost out of reach for small senders.
- Its own blog reports that postcards remain in the home for an average of 17 days, earning multiple impressions over time.
Pros
- programmatic mail triggered by online behavior
- data and targeting platform built for large retail brands
Cons
- no published pricing and no self serve signup
- enterprise contracts carry high monthly minimum media spend
Harte Hanks
Best for: enterprise revenue teams wanting one agency
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts, and its services cover analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment. As a full service agency, it runs account based marketing programs, demand generation, and outsourced sales development teams alongside direct mail, so a client can hand over the whole revenue motion instead of buying one channel at a time. The company also runs data intelligence and customer engagement work, which lets it target mail from the same customer data it uses for digital campaigns.
- Harte Hanks publishes no prices for any of this, so every engagement starts with a scoping conversation and a custom quote.
Pros
- combines data, strategy, demand generation, and outsourced sales development under one program
- direct mail plus logistics and fulfillment in house
Cons
- no published pricing, so scoping needs a sales conversation
- built for enterprise revenue teams, not small one off mailings
Epsilon
Best for: large brands pairing direct mail with identity data
Epsilon is a global data and identity company inside a large global advertising group, and its PeopleCloud platform is built to bridge advertising technology and marketing technology so a brand can reach each customer across channels with one view. Its COREid identity resolution platform gives brands a single durable view of a customer, which is what lets direct mail sit beside email, display, connected TV, and retail media in one program. Epsilon also sells clean room services, customer data platforms, loyalty programs, and creative services, and its retail media work helps retailers build media networks around real shoppers.
- Epsilon publishes no prices, and its client work is aimed at large brands with large budgets.
- Choose Epsilon when your direct mail program needs identity data and cross channel measurement at scale.
- Skip it when you need a published price or a tool you can start using this week without a sales process.
Pros
- COREid identity resolution connects mail to a person level view of customers
- retail media, loyalty, email, and direct mail under one platform
Cons
- no published pricing
- scale and staffing point at large brands, not small campaigns
Acxiom
Best for: brands that need consumer data for targeting
Acxiom is a Conway, Arkansas based database marketing company founded in 1969, and it became a division of the Interpublic Group of Companies in 2018. Its core products are InfoBase, a warehouse of US consumer information with more than 1,500 attributes covering marketable US individuals and households; Personicx segmentation; Audience Cloud; and Real Identity for identity resolution. Acxiom also sells InfoBase Enhancement to append descriptive data to a customer file, InfoBase Suppression to honor opt outs, and ListKey, a self serve platform for campaign list counts and delivery.
- Its privacy team works with more than 30 regulatory bodies and conducts more than 800 privacy impact assessments a year.
Pros
- InfoBase covers more than 1,500 attributes on US households
- identity resolution and data hygiene built for large direct mail programs
Cons
- no published pricing
- data products need a contract and onboarding before any mail goes out
How we chose
We picked companies that run real direct mail programs at scale, either as self serve platforms with published prices or as full service agencies and data providers with a long record in direct mail. Prices and plan limits come from official vendor pricing pages and product pages opened on 2026-11-12, including Lob, Postalytics, Thanks.io, Oppizi, and PebblePost. Where a vendor publishes no price, we wrote quote only instead of estimating a number. We did not test any tool hands-on. We ranked nothing by customer counts, awards, or review scores, and we used no star scores anywhere in this article.
Which provider fits your budget and volume
| Provider | Monthly platform fee | Per piece starting point | What to know first |
|---|---|---|---|
| Lob | $0 on Developer, $260 on Startup, $550 on Growth | $0.905 per 4×6 postcard on Developer | Lists cost extra; Enterprise is custom above 150,000 mailings a year |
| Postalytics | $0 on Free, $199 on Marketer, $399 on Pro | $1.048 per 6×9 postcard on Free | Free plan has a 2,500 piece minimum order |
| Thanks.io | $0 on Free, $49 on Business, $199 on Professional | $1.18 per 4×6 postcard on Free | No minimums; credits never expire |
| Oppizi | None | $0.54 per addressed piece | Data included; EDDM about $0.45 per piece |
| PebblePost | Custom | quote only | Typical minimum media spend near $10,000 a month |
| Harte Hanks | Custom | quote only | Full service agency, not a self serve tool |
| Epsilon | Custom | quote only | Identity data and cross channel programs |
| Acxiom | Custom | quote only | Data licensing, not printing and postage |
Frequently asked questions
How much does direct mail cost per piece?
Direct mail costs $0.54 to $1.18 per piece on the published plans in this article. Oppizi charges $0.54 to $0.65 per addressed piece with no monthly fee, Lob charges $0.905 per 4×6 postcard on its free Developer plan, Postalytics charges $1.048 per 6×9 postcard on its Free plan, and Thanks.io charges $1.18 per 4×6 postcard on its Free plan. Monthly fees, lists, and data sit on top of those numbers.
Which direct marketing company is best for small businesses?
Thanks.io and Oppizi suit small businesses best. Thanks.io has a $0 Free plan, no minimum orders, and credits that never expire, while Oppizi has no monthly fee and includes audience data in its $0.54 to $0.65 per piece price. Lob also works for small teams with coding skills, since its Developer plan costs $0 per month.
Which direct marketing company is best for large enterprises?
Harte Hanks and Epsilon suit large enterprises best, because both run full service programs that combine data, creative, mail, and sales follow up under one contract. PebblePost suits enterprise retailers with a retargeting use case, and Acxiom suits brands whose mail program depends on consumer data quality. All four need a custom quote.
Do I need a monthly subscription to send direct mail?
No. Oppizi charges no monthly fee at all, and Lob, Postalytics, and Thanks.io each offer a $0 plan where you pay per piece only. Monthly plans buy lower per piece rates, so they pay off only when your volume is high enough to cover the fee.
What is programmatic direct mail?
Programmatic direct mail sends a physical piece when an online signal fires, such as a website visit or an abandoned cart. PebblePost pioneered the approach, and its own blog reports that postcards remain in the home for an average of 17 days. Thanks.io offers a lighter version with VisitorView lookups at $0.20 each.
Does direct mail tracking really work?
Yes, when the platform builds it in. Lob reports eight tracking events per piece from presort to delivery, and Postalytics includes unlimited personalized QR codes and pURLs at no extra charge. Thanks.io adds dynamic QR code tracking to every rate. Ask any agency how it reports delivery and response before you sign.
Sources
- https://www.lob.com
- https://www.lob.com/pricing
- https://www.postalytics.com
- https://www.postalytics.com/direct-mail-pricing/
- https://www.thanks.io
- https://thanks.io/compare/thanks-io-vs-postalytics
- https://www.oppizi.com
- https://oppizi.com/us/en/resources/blog/direct-mail/best-direct-mail-companies/
- https://www.pebblepost.com
- https://www.pebblepost.com/
- https://www.hartehanks.com
- https://www.epsilon.com
- https://www.epsilon.com/us/products-and-services/customer-plus
- https://www.acxiom.com
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.