For most field marketing teams, Bizzabo is the default pick for a full event program, while Swoogo is the best choice when registration logic and CRM sync matter most and Eventbrite is the best choice for a single public event with ticketed entry. Splash has been part of Cvent since September 2024, so a team that picks Splash stays with the same parent company as Cvent, which changes how support and contracts should be judged. Published entry prices run from $0 for free events on Eventbrite to $17,999 per year for Bizzabo, while Cvent, Splash and RainFocus publish no list price and sell by quote only.
Field marketing event tracking software has to do three jobs at once: get people registered, record who actually showed up, and send clean lead data to sales. A tool that only sells tickets will miss the middle job, and a tool that only scans badges will miss the registration data that marketing needs for follow-up. The eight tools below cover that full range, and the prices shown come from official vendor pages checked on 2026-11-12. Splash has been part of Cvent since September 2024, so buyers who shortlist both should treat them as one vendor family rather than two independent options.
On this page
Best field marketing event tracking software: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | Cvent | Large enterprise event programs | quote only | Free trial | Visit |
| 2 | Bizzabo | Brand-led conferences and field programs | $499 per user/month | No | Visit |
| 3 | Swoogo | Complex registration with CRM sync | $11,800 per year | No | Visit |
| 4 | Splash | Repeatable branded field events | quote only | No | Visit |
| 5 | RainFocus | Data-heavy enterprise conferences | quote only | No | Visit |
| 6 | Accelevents | Single events with onsite check-in | $7,500 for one event | No | Visit |
| 7 | Eventbrite | Public ticketed events | $0 for free events, 3.7% + $1.79 per ticket | Yes | Visit |
| 8 | Captello | Trade show booth lead capture | $500 for one event license | Free trial | Visit |
The 8 best best field marketing event tracking software tools, in detail
Cvent
Best for: Large enterprise event programs
Cvent is the widest platform in this list, and it suits teams that run a large program of conferences, roadshows and field events from one system. Registration, event websites, email, an attendee app, onsite check-in and badge printing sit beside venue sourcing and hotel room block management. Cvent also sells Cvent Essentials, a simpler bundle for field activations, trainings and executive dinners, with pre-approved templates, single-page registration and built-in check-in.
- The trade-off is price transparency.
- Cvent publishes package names, Professional and Enterprise, but no dollar figures on its main pricing path, so buyers must request a quote and compare
Pros
- Full registration, venue sourcing, room block management and onsite check-in in one platform
- Cvent Essentials covers simple field activations, trainings and executive dinners
Cons
- No published list price, so every quote runs through sales
- Professional and Enterprise packages are sold as licensed solutions rather than a fixed public price
Bizzabo
Best for: Brand-led conferences and field programs
Bizzabo sells one annual subscription, the Event Experience OS, at $499 per user per month when billed annually, with a three-user minimum. That minimum sets a firm floor of $17,999 per year, which is the number a small team should budget first, not the per-user figure alone. The plan covers registration, email, a mobile app, onsite check-in and reporting, with unlimited events and registrations included.
- The onsite layer is what sets Bizzabo apart for field marketing.
- Klik SmartBadge is a wearable badge that lets attendees exchange contact details with a tap, and it supports passive tracking and live analytics at th
- That hardware is a separate purchase, with single-event and multi-event pricing, so add it to the quote when badge-based lead capture is the goal.
Pros
- Unlimited events and registrations on the Event Experience OS
- native HubSpot, Marketo and Salesforce integrations
- Klik SmartBadge turns badge taps into captured contacts
Cons
- Three-user minimum sets a floor of $17,999 per year
- Klik SmartBadge hardware and premium add-ons are priced separately
Swoogo
Best for: Complex registration with CRM sync
Swoogo is built around registration and event websites, and it is the strongest pick when the registration form itself is the hard part. Conditional logic lets a form show or hide questions based on an earlier answer, and every plan includes unlimited events and unlimited registrations with no per-registrant fee. The seat limit is the number to watch.
- Professional is listed at $11,800 per year and includes exactly one Full User plus one Reporting User, so a team of three or four people will pay more
- Go Onsite, mobile event apps, single sign-on, sub-accounts and Call for Speakers are also add-ons.
Pros
- Unlimited events and unlimited registrations with no per-registrant fee
- conditional logic on registration forms on every plan
- integrations with HubSpot, Salesforce and Marketo
Cons
- Professional includes only one Full User plus one Reporting User, and Swoogo does not publish a rate for extra seats
- event apps and onsite tools are add-ons
Splash
Best for: Repeatable branded field events
Splash is an event marketing platform built for teams that run the same style of event again and again, such as dinners, activations, product launches and regional field events. Its strength is branded event pages, registration, email marketing, check-in and post-event analytics in one place, with unlimited events, unlimited registrations and unlimited check-ins on its Pro and Enterprise plans. Splash has been part of Cvent since September 2024, and Cvent has announced no end date for it, so buyers should ask how support and contract terms sit beside Cvent products before signing.
- The official pricing page names Pro and Enterprise plans, but it shows no dollar figures, so the real price comes only from a sales quote.
- Choose Splash for a repeatable branded program.
- Skip it when a team needs a published price before a sales conversation.
Pros
- Unlimited events, unlimited registrations and unlimited check-ins on Pro and Enterprise plans
- branded event pages and templates built for repeatable programs
Cons
- No dollar price appears on the official pricing page, so Pro and Enterprise are quoted through sales
- every plan includes only one user license, with extra Builder, Host and Crew licenses added as needed
RainFocus
Best for: Data-heavy enterprise conferences
RainFocus is built for the largest and most data-heavy event programs, such as multi-track conferences with thousands of attendees, exhibitor management and complex registration rules. Its Global Attendee Profile pulls together every interaction a person has across events in a portfolio, which gives field marketing a fuller view of an account than a single-event registration list. The cost of that depth is a long sales and setup path.
- RainFocus publishes no price, offers no free plan and no self-serve trial, and every contract is shaped by portfolio size, attendee volume and feature
- A team that runs only dinners and small activations will find the platform far larger than the job.
- Choose RainFocus for a large conference portfolio where attribution and CRM data matter most.
- Skip it for a small field program.
Pros
- Global Attendee Profile tracks interactions across a full event portfolio
- more than 40 native integrations, including Salesforce, Oracle Eloqua, Adobe Marketo Engage and HubSpot
- onsite badge printing and offline check-in
Cons
- No published price and no self-serve tier, so every engagement starts with a custom quote
- the platform is built for large programs, not small field events
Accelevents
Best for: Single events with onsite check-in
Accelevents is a practical middle option for teams that want registration, onsite check-in, badge printing and a mobile event app without buying a full enterprise suite. Professional starts from $7,500 and covers one event, with unlimited admin seats, unlimited registration types and custom fields, plus staff-managed or kiosk-based self check-in and badge printing. Business starts from $13,500 and covers unlimited events.
- One event a year fits Professional, while two or more events a year usually push a team to Business at $13,500.
- Virtual event function is an add-on on any plan, and Enterprise and White Label are priced on request.
- Choose Accelevents for a single large event or a small set of events with strong onsite needs.
- Skip it when a team needs a free tier or a low-cost per-event option.
Pros
- Professional covers one event from $7,500 with unlimited admin seats
- Business from $13,500 covers unlimited events
- staff or kiosk check-in and badge printing are included
Cons
- Professional covers only one event, so a second event needs a higher plan
- virtual event function is an add-on, and Enterprise and White Label are quoted
Eventbrite
Best for: Public ticketed events
Eventbrite is the simplest starting point for a public field event that needs ticket sales and discovery, rather than a closed corporate program. Publishing an event is free, and events with free tickets carry no ticketing fee. For tickets that carry a price in the US, the service fee is 3.7% plus $1.79 per ticket, with payment processing of 2.9% per order, and buyers carry those fees by default unless the organizer chooses to absorb them.
- The fee math is the main limit.
- A $50 ticket carries about $5.09 in fees, so a 1,000-ticket event at that price costs about $5,090 in fees, and there is no cap on the total.
- Eventbrite also sells optional organizer subscriptions, with Premium at $69 per month or $708 per year in the US, for extra reach, ads credits and pay
- Choose Eventbrite for public, ticketed field events where discovery matters.
Pros
- Free to publish events with free tickets, with no platform fee on those tickets
- US service fee of 3.7% + $1.79 per ticket plus 2.9% payment processing per order is published
- Organizer app supports QR check-in and door sales
Cons
- Ticket fees scale with volume, so a 1,000-ticket event at $50 carries about $5,090 in fees
- Premium subscription starts at $69 per month in the US for extra reach and control features
Captello
Best for: Trade show booth lead capture
Captello is the most focused tool in this list, and it is built for the trade show floor rather than for full event registration. Its scanner captures a badge, business card, QR code, NFC tap, handwritten note or document in one action, then enriches the contact across 125-plus providers and routes it to CRM tools through more than 9,000 native integrations. The entry price is a one-event Premium Lead Capture license from $500, and that per-event model is both the strength and the limit.
- A team that exhibits at eight shows a year pays that license eight times, plus any engagement package and organizer API kits for badge scanning, so th
- Choose Captello for booth capture and activation at trade shows.
- Skip it when the team also needs event websites, registration and ticketing in the same tool.
Pros
- One scan captures badges, cards, QR codes, NFC taps, handwritten notes and documents
- enrichment runs across 125-plus providers
- more than 9,000 native integrations route leads to CRM tools
Cons
- One-event Premium Lead Capture license covers a single event, so the cost repeats at every show
- higher tiers and engagement packages are quoted, with no published price for them
How we chose
We included only tools with a real field marketing use: registration, onsite check-in or badge capture, lead qualification and CRM sync. We checked official vendor pricing pages on 2026-11-12, and we wrote quote only where the vendor publishes no dollar price. We did not test any tool hands-on. Splash has been part of Cvent since September 2024, which is a real ownership fact that changes how a buyer should compare those two entries. We left out Hubilo as a standalone pick because Hubilo was acquired by Brandlive in September 2025 and existing customers were moved to Virtual PRO.
Which tool fits your event volume and budget
| Situation | Best pick | Entry cost to budget |
|---|---|---|
| One public ticketed event | Eventbrite | $0 to publish, then 3.7% + $1.79 per ticket plus 2.9% processing |
| One large event with onsite check-in | Accelevents | $7,500 for one event |
| One trade show booth | Captello | $500 for one event license |
| Many events, one user, complex registration | Swoogo | $11,800 per year |
| Year-round brand program, 3 users | Bizzabo | $17,999 per year |
| Repeatable branded field events | Splash | quote only |
| Large enterprise program | Cvent | quote only |
| Large data-heavy conference portfolio | RainFocus | quote only |
Frequently asked questions
What is the best field marketing event tracking software for most teams?
Bizzabo is the best default for most teams that run a year-round program, because it covers registration, email, a mobile app, onsite check-in and CRM sync in one annual subscription from $17,999 per year. Swoogo is the better pick when complex registration logic is the main need, and Eventbrite is the better pick for a single public ticketed event.
How much does field marketing event tracking software cost?
Published entry prices run from $0 for free events on Eventbrite to $17,999 per year for Bizzabo, with Swoogo at $11,800 per year, Accelevents from $7,500 for one event and Captello from $500 for one event license. Cvent, Splash and RainFocus publish no list price and sell by quote only, so request a written quote that includes seats and add-ons.
Which tool is best for trade show lead capture?
Captello is best for trade show booth lead capture, because one scan captures badges, cards, QR codes, NFC taps and handwritten notes, then enriches the contact and routes it to a CRM. Its one-event license starts at $500, so model the cost across the full show season, not a single show, before you commit.
Which tool is best for small field events and dinners?
Splash and Cvent Essentials suit small field events best, because both are built for repeatable, simple in-person events such as dinners, trainings and activations. Splash offers unlimited events and registrations, while Cvent Essentials uses pre-approved templates, though both are quote only.
Do I need a separate badge scanner if I buy an event platform?
Not always. Bizzabo, RainFocus, Accelevents and Cvent include onsite check-in, but Bizzabo sells Klik SmartBadge hardware separately and some Captello badge scans need organizer API kits. Confirm whether badge hardware, printing and offline check-in are included or charged as extras.
Can I track leads from an event without a full event platform?
Yes, with a focused capture tool such as Captello, which records badge scans, qualifies leads with custom forms and syncs them to a CRM. That works for a booth team, but a team that also needs registration, email and an attendee app should pick a full platform such as Bizzabo, Swoogo or Accelevents instead.
Sources
- https://www.cvent.com/
- https://www.cvent.com/en/event-marketing-management/cvent-essentials
- https://www.bizzabo.com/
- https://www.bizzabo.com/pricing
- https://swoogo.events/
- https://swoogo.events/pricing/
- https://splashthat.com/
- http://splashthat.com/pricing?utm_eventid=457931581
- https://www.rainfocus.com/
- https://www.accelevents.com/
- https://www.accelevents.com/pricing
- https://www.eventbrite.com/
- https://support.eventbrite.com/hc/en-us/articles/34868014976658-Eventbrite-s-pricing-and-plans
- https://www.captello.com/
- https://www.captello.com/compare/captello-vs-vendelux
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.