Best Platform for Comprehensive Brand Mentions

Brand24 Individual costs $249 per month, or $199 per month when billed annually, and covers 3 keywords, 2,000 mentions a month and 1 user. Team costs $349 per month, or $299 per month billed annually, and raises the limits to 7 keywords and 10,000 mentions a month with unlimited users and hourly updates. Pro costs $499 per month, or $399 per month billed annually, for 12 keywords, 40,000 mentions a month and real-time updates.

• Business costs $699 per month, or $599 per month billed annually, for 25 keywords and 100,000 mentions a month.
• Enterprise starts from $1,499 per month billed annually.
• One limit: the entry plan updates every 12 hours, so a fast-moving story can sit unnoticed for half a day unless you move to Pro.
• The trade-off: API access costs $149 a month on some plans, and the AI Visibility module is an add-on on every plan except Enterprise.

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Awario Starter costs $39 per month and covers 3 alerts with 30,000 mentions a month, while Pro costs $119 per month and Enterprise costs $399 per month. Annual billing cuts the monthly rate by up to 40 percent, bringing Starter to $24 per month. The trial gives free access to the Starter plan for 7 days, with up to 3 alerts and 30,000 mentions, and no card is needed to start it.

• Export to CSV is open to Pro and Enterprise users only.
• Keywords are unlimited on every plan, so a brand with many product names, misspellings and competitor names does not need a higher plan just to add se
• One limit: the 7-day trial is short, so set up alerts on day one and check the mention flow before it ends.
• The trade-off: Starter users cannot export mentions, which makes monthly reporting harder without an upgrade to Pro at $119 per month.

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Mentionlytics Basic costs $69 per month and covers 3 keyword rules, 5,000 mentions a month, a 12-hour update cycle, 10 social profiles and 2 users. Essential costs $169 per month for 10 keyword rules, 15,000 mentions a month and 10 users. Advanced costs $299 per month for 15 keyword rules, 50,000 mentions a month and unlimited users, plus standard reports and AI Emotion Analysis.

• Pro costs $499 per month for 25 keyword rules and 100,000 mentions a month, and Business costs $749 per month for more than 40 keyword rules and more
• The 14-day trial opens all features, with up to 3 keywords, 5,000 mentions, 10 social profiles and 5 user seats, and no charge follows if you do not s
• One limit: the Basic plan refreshes every 12 hours, so it suits weekly reporting more than live crisis watching.
• The trade-off: extensive review monitoring is an add-on at every tier, and the AI Visibility add-on starts from $49 a month on top of a listening plan

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BuzzSumo Content Creation costs $199 per month when billed annually and is built for marketers who want content research as well as monitoring. PR and Comms costs $299 per month billed annually and adds the media database, media lists and AI pitches for outreach to journalists. Suite costs $499 per month billed annually for the full marketing team, and Enterprise costs $999 per month on annual billing only.

• Every plan starts with a 30-day trial and no card is required.
• BuzzSumo tracks mentions through alerts for brands, keywords, content and competitors, and it holds an index of 8 billion articles with engagement dat
• The PR and Comms plan lets you save 20 journalists per list, Suite raises that to 100 per list, and Enterprise raises it to 600 per list.
• One limit: the cheapest plan is content-first, so teams that only want mention alerts pay for research tools they may not use.

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Sprout Social Standard costs $99 per user per month, Professional costs $149 per user per month, and Advanced costs $249 per user per month. Standard includes 5 social profiles, an all-in-one social inbox, publishing and scheduling, a social content calendar, review management, and profiles, keywords and locations monitoring. Professional adds 10 social profiles, competitive reports, message tagging, custom workflows and trend analysis for keywords and hashtags.

• Advanced adds Message Spike Alerts, a digital asset library, chatbots and helpdesk integrations.
• The detail that changes the shortlist is that Sprout Listening is a premium add-on that sits on top of any base plan, so the $99 per user starting pri
• One limit: every extra seat adds $99 per month on Standard, so a five-person team pays $495 per month before add-ons.

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Talkwalker sells Lumen by Talkwalker in three plans, Core, Analyze and Business, and each one needs a custom quote. Core covers social listening and media monitoring with topic and channel analytics, custom dashboards, alerts, AI summaries, an AI agent and LLM Insights, with unlimited users. Analyze adds twice the non-sampled results volume of Core and 25 additional topics, filters and channels.

• Business adds six times the non-sampled results volume of Core, three times more topics, filters and channels, more historical data and more workspace
• Talkwalker also gives away two free tools: Talkwalker Alerts sends web and social mentions to your inbox by email, RSS or Slack, and Free Social Searc
• The platform draws on 150 million data sources across more than 30 social platforms, 187 languages and 196 countries.
• One limit: the free tools show only a short window, so they suit a quick check, not an always-on program.

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Brandwatch publishes no price. Its pricing page states that standard to enterprise plans are available for each solution, and every call to action leads to a demo request. Brandwatch sells Consumer Intelligence, Social Media Management, Influencer Marketing, Search Intelligence and Media Intelligence as separate solutions, so the quote depends on which modules, users and data depth end up in the contract.

• Consumer Research, the listening and research product, holds an archive that reaches back to 2008.
• The absence of a list price is itself the buying fact: you cannot compare Brandwatch to a $69 or $249 monthly plan without a sales conversation, and y
• One limit: there is no free plan and no self-serve trial, so evaluation depends on the demo and on the scope you agree with sales.

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Meltwater does not publish a fixed list price. Its own pricing blog gives indicative starting ranges of $10,000 a year for Starter, $25,000 a year for Pro and $130,000 a year for Enterprise, and states that these are starting points, not fixed prices. Starter suits small PR, communications and marketing teams in a single region, with standard support.

• Pro adds cross-channel intelligence, competitive benchmarking and advanced Mira AI features.
• Enterprise adds global coverage, API and MCP integrations, governance workflows and enterprise-grade Mira.
• Influencer marketing sits on Enterprise and Agency plans only, while media relations, including journalist databases and press distribution, is includ
• Meltwater states that most partnerships run on annual agreements with a minimum contract length of 12 months, and that complex setups may carry a one-

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