Amplitude is the best default pick for most product teams, with a free plan that covers 2 million events a month, and Heap is the best pick if you want automatic capture without manual event tagging. Mixpanel and PostHog give the clearest self-serve price path past the free tier, with Mixpanel Growth at $140 a month for 1.5 million events and PostHog charging $0.00005 per event for events from 1 million to 2 million a month. Google Analytics 4 is the best free option for website traffic and marketing measurement, while Matomo is the best option when you need data on your own server or a hosted plan from $26 a month for 50,000 hits.
This topic covers two reference tools, Amplitude and Heap Analytics, plus six real alternatives. Amplitude prices by event volume, with a free plan that covers 2 million events a month. Heap captures interactions automatically and prices by sessions, with a free plan that covers 10,000 sessions a month. The right choice depends on how you track events, how much volume you send, and what you need for replay, guides and governance.
On this page
Amplitude alternatives to heapanalytics: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | Amplitude | Product teams that need funnels and cohorts at scale | $0 per month | Yes | Visit |
| 2 | Heap | Teams that want automatic capture without manual tagging | quote only | Yes | Visit |
| 3 | Mixpanel | Growing teams that want a published self-serve price | $0 per month | Yes | Visit |
| 4 | PostHog | Small teams that want analytics, replay and flags in one place | $0 per month | Yes | Visit |
| 5 | Google Analytics 4 | Website and marketing measurement at no licence cost | $0 per month | Yes | Visit |
| 6 | Pendo | Product teams that also need in-app guides and feedback | quote only | Yes | Visit |
| 7 | FullStory | Teams that need session replay and digital experience detail | quote only | Yes | Visit |
| 8 | Matomo | Privacy-focused teams that want data control or self-hosting | $26 per month | Yes | Visit |
The 8 best amplitude alternatives to heapanalytics, in detail
Amplitude
Best for: Product teams that need funnels and cohorts at scale
Amplitude is the reference product in this list, and it is also a strong pick on its own. Free gives you 2 million events a month, 10,000 monthly session replays, unlimited seats, and access to product analytics, session replay, feature flags, web experimentation, guides and surveys. Plus starts at $0, keeps the first 2 million events free, and scales to 70 million events a month, with custom events, 20 behavioral cohorts, alerts, heatmaps and 2-year retention.
- Growth and Enterprise move to custom event-based pricing.
- Growth adds advanced behavioral exploration, monitoring and alerts, 20,000 monthly session replays, and single sign-on.
- Enterprise adds unlimited projects per portfolio, data access controls, 50,000 monthly session replays,.
Pros
- Free plan covers 2M events a month with no time limit
- Plus scales to 70M events a month and adds 20 behavioral cohorts
Cons
- Growth and Enterprise use custom event-based pricing with no published price
- Plus needs a card to activate
Heap
Best for: Teams that want automatic capture without manual tagging
Heap is the second reference product in this list. Its main difference from Amplitude and Mixpanel is automatic capture. Heap records clicks, form submissions, page views and other interactions without a separate tagging step for each event, so you can define funnels and journeys from data already collected.
- Free covers 10,000 sessions a month, with core charts, funnels and journeys, and 6 months of history.
- Growth adds Sense AI, unlimited users and reports, and 12 months of history, with a price estimate after signup and snippet installation.
- Pro adds account analytics, report alerts, with session replay as an add-on.
- Premier adds warehouse integration, unlimited projects and a dedicated success manager.
Pros
- Automatic capture records interactions without manual event tagging
- Free plan covers 10,000 sessions a month with 6 months of data history
Cons
- Growth, Pro and Premier use custom session pricing with no published price
- Free plan is capped at 10,000 sessions a month
Mixpanel
Best for: Growing teams that want a published self-serve price
Mixpanel is the closest direct alternative to Amplitude for event-based product analytics. Free costs $0 and covers 1 million events a month, with 10,000 session replays a month, 10 active feature flags, 5 saved reports per seat, unlimited seats and 2 years of history. Growth also starts at $0, because the first 1 million events each month are free, then it prices by volume tier.
- The 1.5 million event tier costs $140 a month on monthly billing, or $120 a month as an annual billing equivalent.
- The 5 million event tier costs $613 a month on monthly billing, or $438 a month billed yearly.
- Growth goes up to 20 million events a month, at $2,289 a month on monthly billing, or $1,635 a month billed yearly, with unlimited saved reports.
- Enterprise is custom.
Pros
- Free plan covers 1M events a month with unlimited seats
- Growth publishes tier prices up to 20M events a month
Cons
- Free plan allows 5 saved reports per seat
- Group Analytics and Data Pipelines have no public price
PostHog
Best for: Small teams that want analytics, replay and flags in one place
PostHog is a usage-based platform that puts product analytics, session replay, feature flags, experiments, surveys, error tracking and a data warehouse under one account. Each product has its own monthly free allowance: 1 million analytics events, 5,000 web recordings, and 1 million feature flag requests. Past the free allowance, analytics events cost $0.00005 each for events from 1 million to 2 million a month, which is $50 per extra million.
- The detail that changes the bill is identification.
- Events from identified users also pay a person-profile rate, starting at $0.000198 per event for the 1 million to 2 million band.
- That means the same 2 million events can cost $50 a month when they are anonymous, or $248 a month when they are all identified.
- Boost costs $250 a month and Scale costs $750 a month.
Pros
- 1M analytics events, 5,000 session recordings and 1M feature flag requests free each month
- No seat fees and no base fee
Cons
- Identified events carry an extra person-profile rate on top of the base rate
- Platform packages for SSO and SAML start at $250 a month
Google Analytics 4
Best for: Website and marketing measurement at no licence cost
Google Analytics 4 is the standard free version of Google Analytics, and it is the best fit in this list for website and marketing measurement rather than deep product funnels. Google describes the standard product as free of charge, with no fee per visitor, per event or per website, and no credit card at signup. It includes real-time reporting, custom events, audience building for Google Ads, up to 25 custom dimensions, and retention up to 14 months for explorations and funnel reports.
- Analytics 360 is the enterprise tier, with higher limits, subproperties, roll-up properties, service level agreements.
- Google does not publish a price for Analytics 360.
- It is sold through Google sales and certified partners, priced on event volume with a reported price from $50,000 a year for up to 25 million events a
Pros
- Standard GA4 costs $0
- Built-in audience building for Google Ads and real-time reporting
Cons
- Standard GA4 limits exploration data retention to 14 months
- Analytics 360 has no published price and needs a sales quote
Pendo
Best for: Product teams that also need in-app guides and feedback
Pendo combines product analytics with in-app guides, roadmaps and feedback, so it suits teams that want to measure use and then guide users inside the product. Pendo Free costs $0 and covers up to 500 monthly active users, with product analytics, in-app guides, Pendo-branded NPS surveys and roadmaps, unlimited web and mobile app keys, and 12 months of event history. It excludes Pendo Listen, session replay, the in-app Resource Center, third-party integrations and custom domains.
- Base, Core and Ultimate are the subscription tiers, and all three use custom pricing based on monthly active user volume.
- They add unbranded guides, more segmentation, integrations and the Listen feedback module.
- Once you pass 500 monthly active users, Pendo blocks new guides, NPS surveys or segments until you upgrade.
Pros
- Free plan covers up to 500 monthly active users with product analytics and in-app guides
- Retroactive analytics are included on the free plan
Cons
- Base, Core and Ultimate use custom pricing with no published price
- Free plan excludes Pendo Listen and session replay
FullStory
Best for: Teams that need session replay and digital experience detail
FullStory is a digital experience analytics platform, and it is the best pick in this list when session replay is the main job. FullstoryFree is a permanent free plan that covers 30,000 sessions a month, with 12 months of session replay and product analytics retention, up to 10 users, 5,000 server-side events a month, and no credit card. It requires a business email, and it excludes dashboards, mobile analytics and StoryAI.
- Business, Advanced and Enterprise are the subscription tiers, priced by session volume, user seats, data retention and feature access, with no public
- Mobile analytics is an add-on across the subscription tiers, and StoryAI, guides and surveys, are also add-ons.
- Recording pauses when you pass your session cap.
Pros
- FullstoryFree covers 30,000 sessions a month with 12 months of retention
- Free plan allows up to 10 users with no card
Cons
- Business, Advanced and Enterprise use custom pricing with no published price
- Dashboards, mobile analytics and StoryAI need a subscription plan
Matomo
Best for: Privacy-focused teams that want data control or self-hosting
Matomo is the privacy-first option in this list, and the only one here that you can self-host with the core software free. Matomo Cloud starts at $26 a month, excluding tax, for 50,000 hits a month, with up to 30 websites, 30 team members, and 24 months of retention. Cloud includes hosting, maintenance, automatic updates, security monitoring and daily backups, with data stored in Frankfurt.
- Higher hit tiers cost $42 a month for 100,000 hits, $85 a month for 300,000 hits, $204 a month for 1 million hits, and $975 a month for 5 million hits
- Matomo On-Premise Community is free to download and run on your own server, with unlimited users and hits for the core software.
- You pay for the server, and for premium plugins.
Pros
- On-Premise Community edition is free with unlimited users and hits
- Cloud includes hosting, updates, security monitoring and daily backups
Cons
- Cloud price rises by hit tier, from $26 a month for 50,000 hits to $975 a month for 5M hits
- On-Premise premium plugins and bundles cost extra
How we chose
We chose tools that do product analytics, web analytics, session replay or a mix of those jobs, and that a team can start with a free plan or a published price. Amplitude and Heap are the two reference tools named in the topic, and the other six are real alternatives with official pricing pages that we opened on 2026-11-12. Prices and plan limits come from those official vendor pricing pages, and we wrote quote only when the vendor did not publish a price for the subscription tiers. We did not test any tool hands-on. We did not install any product, and we did not use customer counts, awards or review scores to rank the items. The unique angle is the PostHog identification detail: the same event volume can cost $50 or $248 a month at 2 million events, depending on whether the events are anonymous or identified.
Pick by volume and budget
| Situation | Best pick | Why it fits |
|---|---|---|
| Under 1M events a month, no budget | Amplitude Free | 2M events free, plus 10,000 replays |
| Under 1M events a month, many products in one place | PostHog Free | 1M events, 5,000 recordings and 1M flag requests free |
| Website traffic only, no licence cost | Google Analytics 4 | Standard GA4 costs $0 |
| Under 10,000 sessions a month, no tagging work | Heap Free | 10,000 sessions free with automatic capture |
| 1.5M events a month, published price | Mixpanel Growth | $140 a month monthly, or $120 a month yearly |
| Privacy control or self-hosting | Matomo Cloud or On-Premise | Cloud from $26 for 50,000 hits; On-Premise core free |
| Guides plus analytics, under 500 users | Pendo Free | $0 for up to 500 users |
| Replay first, up to 30,000 sessions | FullStory Free | 30,000 sessions free, 12 months retention |
Frequently asked questions
Is Amplitude free?
Yes. Amplitude Free costs $0 and covers 2 million events a month, with 10,000 monthly session replays, unlimited seats, and access to product analytics, session replay, feature flags, web experimentation, guides and surveys. There is no time limit. Plus starts at $0 and scales to 70 million events a month.
Is Heap free?
Yes, up to a limit. Heap Free costs $0 and covers 10,000 sessions a month, with core charts, funnels and journeys, and 6 months of data history. Growth, Pro and Premier use custom session pricing, so you need a quote to budget past the free plan. Heap captures interactions automatically, so you can define reports from data already collected.
Which is best for a small team with no budget?
Amplitude is the best default for a small product team, because its free plan covers 2 million events a month. PostHog is the best pick if you also want replay, flags and surveys in one place, with 1 million events and 5,000 recordings free each month. Google Analytics 4 is the best pick for website traffic alone, because standard GA4 costs $0.
Which is best for privacy and data control?
Matomo is the best pick for privacy and data control. The On-Premise Community edition is free, with unlimited users and hits, and you run it on your own server. Matomo Cloud starts at $26 a month for 50,000 hits, with hosting in Frankfurt, Germany.
What is the main difference between Amplitude and Heap?
Amplitude prices by event volume and needs manual event tagging, while Heap captures interactions automatically and prices by sessions. Amplitude Free covers 2 million events a month, and Heap Free covers 10,000 sessions a month. Amplitude publishes a Plus path to 70 million events a month, while Heap Growth, Pro and Premier use custom session pricing.
How much does Mixpanel cost past the free plan?
Mixpanel Growth starts at $0, because the first 1 million events each month are free. The 1.5 million event tier costs $140 a month on monthly billing, or $120 a month billed yearly. The 5 million event tier costs $613 a month on monthly billing, or $438 a month billed yearly.
Sources
- https://amplitude.com
- https://amplitude.com/pricing?ref=nav
- https://www.heap.io
- https://www.heap.io/pricing
- https://mixpanel.com
- https://mixpanel.com/pricing
- https://posthog.com
- https://posthog.com/pricing
- https://analytics.google.com
- https://pendo.io
- https://pendo.io/pricing
- https://www.fullstory.com
- https://www.fullstory.com/plans/
- https://matomo.org
- https://matomo.org/pricing/
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.