Glassdoor for Employers is the default pick for most companies because a basic profile is free and candidates already read reviews there, while Workable is the default pick when you also need a full hiring system. LinkedIn Talent Solutions is the strongest choice for reaching professional candidates, with Recruiter Lite at $170 per month for one licence, but licences two to five cost $270 each, so a five person team costs about $1,250 per month. Manatal at $15 per user per month and Breezy HR at $157 per month are the lowest cost options with published prices, while Phenom, Teamtailor and Glassdoor branding packages are quote only.
Employer branding software covers two different jobs. Some tools help candidates find you and trust you, through reviews, culture pages and career sites. Others help your team manage the hiring that follows, through job posting, candidate tracking and outreach. The list below mixes both kinds, so first decide if you need reputation, a career site, or a full hiring system. Prices and plan limits below come from official vendor pricing pages checked on 12 November 2026.
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Best employer branding software: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | Glassdoor for Employers | Replying to reviews and showing culture | quote only | Yes | Visit |
| 2 | LinkedIn Talent Solutions | Reaching professional candidates | $170 per month | Yes | Visit |
| 3 | Workable | Small and mid-size teams that want hiring and HR in one place | $299 per month | Free trial (15 days) | Visit |
| 4 | Manatal | Low per-user cost with AI recommendations | $15 per user/month | Free trial (14 days) | Visit |
| 5 | Breezy HR | Flat pricing with unlimited users | $157 per month | Free trial (14 days) | Visit |
| 6 | Teamtailor | Brand-led career sites for growing teams | quote only | No | Visit |
| 7 | Phenom | Enterprise talent experience at scale | quote only | No | Visit |
| 8 | SmartRecruiters | High volume hiring with AI matching | $14,995 | Yes | Visit |
The 8 best best employer branding software tools, in detail
Glassdoor for Employers
Best for: Replying to reviews and showing culture
Glassdoor for Employers is the reputation layer of this list. Candidates use Glassdoor to read employee reviews, salary information and interview reports before they apply, so a claimed profile lets you reply to reviews and add culture content. A basic employer profile is free.
- The trade-off is price transparency.
- Glassdoor does not publish a list price for its Enhanced Profile or wider branding packages, so you need a sales quote to budget for features such as
- Glassdoor and Indeed now run employer branding through one Employer Branding Hub, which brings the Indeed Premium Company Page and the Glassdoor Enhan
- Choose Glassdoor first if review management is your main gap.
Pros
- Basic employer profile is free
- employers can reply to reviews and add culture content
- Enhanced Profile can remove competitor ads from a profile
Cons
- No published price for branding packages
- enhanced features need a sales quote
- employers cannot control employee written reviews
LinkedIn Talent Solutions
Best for: Reaching professional candidates
LinkedIn Talent Solutions is the reach layer of this list. A free company page lets you publish culture content and open roles, while Recruiter Lite adds candidate search with more than 20 filters and 30 InMails per month. That suits professional hiring, where strong candidates are often already employed and need a direct message.
- The pricing detail that matters most is the per licence jump.
- One Recruiter Lite licence costs $170 per month billed monthly, or $1,680 per year, while licences two to five cost $270 per month each.
- A five person Lite team therefore costs about $1,250 per month, not five times $170.
- Full Recruiter Corporate, with team features and wider search, is quote only.
Pros
- Recruiter Lite price is published at $170 per month for one licence
- each licence includes 30 InMails per month
- Career Pages reach a large professional audience
Cons
- Licences two to five cost $270 per month each
- full Recruiter Corporate is quote only
- Recruiter Lite search is limited to a third-degree network
Workable
Best for: Small and mid-size teams that want hiring and HR in one place
Workable combines an applicant tracking system with job distribution to more than 200 job boards, a branded career page builder and a candidate database, plus an HR system for onboarding and time off. Standard costs $299 per month billed annually for companies with 1 to 20 employees, Premier costs $599 per month and Enterprise costs $719 per month. Every plan includes 3,000 complimentary AI credits, with screening at 1 credit per candidate, sourcing at 2 credits and a completed candidate chat at 10 credits.
- The limit to watch is the add-on stack on Standard.
- Texting, video interviews and assessments are separate add-ons at $89, $109 and $59 per month, and Premier is the first plan that includes all three.
- Prices also rise with company headcount.
- Choose Workable if you want one published price for hiring and HR, and price the add-ons you will use first, because three add-ons together add $257 p
Pros
- Published prices for Standard, Premier and Enterprise
- unlimited active jobs subject to fair usage limits
- each plan includes 3,000 complimentary AI credits
Cons
- Texting costs $89 per month, video interviews $109 and assessments $59 as add-ons on Standard
- price rises with company headcount
- free trial does not include Workable Agent
Manatal
Best for: Low per-user cost with AI recommendations
Manatal is an applicant tracking system and recruitment CRM with a branded career page, candidate scoring and a sourcing database of more than 700 million candidates. Professional costs $15 per user per month billed annually, or $19 billed monthly. Enterprise costs $35 billed annually, and Enterprise Plus costs $55 billed annually.
- A 14-day free trial needs no card.
- The entry plan is cheap because it is capped.
- Professional allows up to 15 jobs per account and up to 10,000 candidates, with unlimited hiring managers, while Enterprise removes both caps and adds
- Open API access, single sign-on and user groups sit only on Enterprise Plus, so teams that need integrations should budget for $55 per user per month.
Pros
- Professional plan starts at $15 per user per month billed annually
- AI recommendations are included on the entry plan
- 14-day free trial needs no card
Cons
- Professional plan is capped at 15 jobs and 10,000 candidates
- Open API access needs Enterprise Plus at $55 per user per month
- no free plan
Breezy HR
Best for: Flat pricing with unlimited users
Breezy HR charges one flat monthly price per company rather than a per-user price, and every plan includes unlimited users and unlimited open positions. Startup costs $157 per month billed annually, or $189 billed monthly. Growth costs $273 billed annually, or $329 billed monthly, and Business costs $439 billed annually, or $529 billed monthly.
- Startup covers posting to more than 50 job boards, a branded career site, interview self-scheduling and video interviews.
- The flat price helps larger hiring teams, because adding interviewers does not add seats, but the tiers still gate useful features.
- Offer e-signature needs Growth at $273 per month, and AI screening through Breezy Intelligence is an extra cost beyond the plan price.
- There is no free plan, only a 14-day free trial.
Pros
- Flat price with unlimited users and unlimited open positions
- Startup price is published at $157 per month billed annually
- 14-day free trial needs no card
Cons
- No free plan, only a 14-day trial
- AI screening through Breezy Intelligence costs extra
- offer e-signature needs the Growth plan at $273 per month
Teamtailor
Best for: Brand-led career sites for growing teams
Teamtailor leads with the career site rather than the pipeline board. Its builder produces career pages with employee stories and department pages, which suits companies where inbound applications drive most hiring. The pricing page lists unlimited users and unlimited job postings and more than 250 features, plus Teamtailor AI with unlimited usage, while some features are marked Premium.
- The cost is the open question.
- Teamtailor publishes no price anywhere, not even plan names, so every evaluation starts with a sales call and a written quote.
- That makes it hard to compare against Workable at $299 per month or Manatal at $15 per user per month before a demo.
- Choose Teamtailor if the career site matters most and you hire mainly through inbound applications, and ask for the quote in writing.
Pros
- Unlimited users and unlimited job postings on the pricing page
- career site builder with more than 250 features
- customers can choose a Europe or North America data region
Cons
- No published price at any tier
- requisitions, approval flows and multi-brand management are Premium features
- no free plan found
Phenom
Best for: Enterprise talent experience at scale
Phenom is an enterprise talent experience platform that connects AI career sites, a talent CRM, recruiter tools and internal mobility in one system. Candidates see personalised job recommendations and can talk to a chatbot, while recruiters work from one talent record across sourcing, nurture and hiring. The cost and effort are enterprise scale as well.
- Phenom publishes no rate for any product, and its pricing page is framed as a request form rather than a rate card, so buyers should expect an RFP sty
- Small teams will find the platform heavy.
- Choose Phenom when you need career sites, CRM and internal mobility under one model and you have the team to run it.
Pros
- Career site personalisation, talent CRM, chatbot and internal mobility in one suite
- AI matching across candidates, employees and managers
- conversational AI for candidate engagement
Cons
- No published price at any tier, pricing runs through an RFP style process
- heavy for small teams
- implementation and setup need dedicated time
SmartRecruiters
Best for: High volume hiring with AI matching
SmartRecruiters is an applicant tracking system built for mid-market and enterprise teams doing high volume hiring, with AI driven candidate matching and configurable hiring workflows. Essential is the only tier with a published number, listed as starting at $14,995, while Professional, High Volume and Complete are quote only. A limited free tier called SmartStart is available, capped at 10 active jobs.
- SAP completed its acquisition of SmartRecruiters on 11 September 2025, and the product continues as a standalone platform with integration into SAP Su
- Choose SmartRecruiters if you hire at volume and want at least one published price before a sales call, and treat $14,995 as a floor rather than a fin
Pros
- Essential plan is published as starting at $14,995
- SmartStart free tier is available
- AI matching and sourcing plus a path into SAP SuccessFactors
Cons
- Professional, High Volume and Complete tiers are quote only
- the Essential price page does not state a billing term clearly
- SAP ownership means the roadmap is still settling
How we chose
We picked tools that cover the two parts of employer branding: reputation and career sites on one side, and hiring systems that carry the brand into applications on the other. Every tool here has a real employer branding feature, a live official homepage and a published price or a clear quote only position. Prices and plan limits come from official vendor pricing pages opened on 12 November 2026. We did not test any tool hands-on. Where a vendor hid the price, we wrote quote only. SmartRecruiters Essential at $14,995 is shown exactly as published, without a billing term stated clearly on the page.
Which tool fits your team size and budget
| Team situation | First pick | Starting cost to budget | Watch out for |
|---|---|---|---|
| Under 20 employees, first hiring system | Workable | $299 per month billed annually | Add-ons at $89, $109 and $59 per month |
| 1 to 3 recruiters, tight budget | Manatal | $15 per user per month billed annually | 15 job cap and 10,000 candidate cap on Professional |
| Many interviewers, flat cost wanted | Breezy HR | $157 per month billed annually | No free plan, e-signature needs Growth |
| Brand and reviews only | Glassdoor for Employers | Free basic profile, branding by quote | No published price for Enhanced Profile |
| Professional sourcing, 1 licence | LinkedIn Talent Solutions | $170 per month for Recruiter Lite | Licences 2 to 5 cost $270 each |
| Enterprise, full talent experience | Phenom | Quote only | RFP process and heavy setup |
| High volume, SAP shop | SmartRecruiters | $14,995 Essential starting price | Higher tiers are quote only |
Frequently asked questions
How much does employer branding software cost?
Costs run from a free basic profile on Glassdoor to $15 per user per month for Manatal, $157 per month for Breezy HR Startup, $170 per month for one LinkedIn Recruiter Lite licence, $299 per month for Workable Standard, and $14,995 as the starting price for SmartRecruiters Essential. Phenom, Teamtailor and Glassdoor branding packages are quote only.
Which is best for a small business?
Workable is the best small business pick when you want hiring and HR in one place at $299 per month for 1 to 20 employees. Manatal is the best pick when cost per user matters most, at $15 per user per month, and Breezy HR is the best pick when many people interview, at $157 per month.
Which is best for enterprise employer branding?
Phenom is the best enterprise pick for a full talent experience, with AI career sites, a talent CRM, a chatbot and internal mobility in one suite. SmartRecruiters is the best pick for high volume hiring with a published starting price, while Glassdoor is the best pick when review management matters more than a hiring system.
Is there a free employer branding tool?
Yes. Glassdoor offers a free basic employer profile, LinkedIn offers a free company page, and SmartRecruiters offers a free SmartStart tier capped at 10 active jobs. Workable, Manatal and Breezy HR offer free trials of 15, 14 and 14 days instead.
Does Glassdoor charge employers?
A basic Glassdoor employer profile is free, and employers can claim it and reply to reviews without a subscription. Enhanced Profile and wider employer branding packages are sold by quote, with no published list price, and they add branded tabs, high resolution media and removal of competitor ads.
What is the Employer Branding Hub?
The Employer Branding Hub brings the Indeed Premium Company Page and the Glassdoor Enhanced Profile into a single interface, so employers manage their brand on both sites from one place. It follows the integration of Glassdoor into Indeed, and it is sold by quote.
Sources
- https://www.glassdoor.com
- https://www.linkedin.com
- https://business.linkedin.com
- https://www.workable.com
- https://www.workable.com/pricing
- https://www.manatal.com
- https://www.manatal.com/pricing
- https://breezy.hr
- https://breezy.hr/pricing
- https://www.teamtailor.com
- https://www.teamtailor.com/en/pricing/
- https://www.phenom.com
- https://www.phenom.com/pricing
- https://www.smartrecruiters.com
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.