Tremendous is the best marketing incentive software for businesses for most readers, because the platform costs $0, gift cards go out at face value, and it lists 2,300 or more reward options with bulk sending, an API, and tax tools. Four of the eight tools charge no platform fee, so the reward value itself, plus any card funding fee, is the main cost to compare. Guusto is the clearest low-cost subscription pick at $150 per month for Lite, while Awardco starts at $3,000 per year and Xoxoday Plum is quote only.
Marketing incentive software should send a reward fast, give the recipient a real choice, and show what each send cost. Some tools charge no platform fee and earn money from brand partners, while others charge a monthly or annual subscription and add reward funding on top. Pick a no-fee sender when volume is uneven, and pick a subscription platform when you need points, approval flows, or structured recognition.
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Best marketing incentive software for businesses: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | Tremendous | Most businesses sending gift cards at scale | $0 platform fee, gift cards at face value | Yes | Visit |
| 2 | Giftbit | Simple bulk gift card sending with no minimums | $0 platform fee, gift cards at face value | Yes | Visit |
| 3 | Tango | BHN reward programs with no order fees | $0 platform fee, gift cards at face value | Yes | Visit |
| 4 | Giftogram | Recipient-choice gift cards with no card funding fee | $0 platform fee, gift cards at face value | Yes | Visit |
| 5 | Guusto | Frontline teams who need SMS and print delivery | $150 per month | Yes | Visit |
| 6 | Xoxoday Plum | Global promotions across 150 or more countries | quote only | No | Visit |
| 7 | Awardco | Structured recognition with an Amazon Business catalog | $3,000 per year | No | Visit |
| 8 | All Digital Rewards | Points programs and prepaid card fulfillment | $395 per month | No | Visit |
The 8 best best marketing incentive software for businesses, in detail
Tremendous
Best for: Most businesses sending gift cards at scale
Tremendous is free to use, with no subscription or platform fee, and gift cards, prepaid Visa cards, and donations go out at face value. That fits teams that send referral rewards, survey incentives, and campaign prizes in uneven batches, with no monthly fee in a quiet month. The platform lists 2,300 or more reward options, with bulk uploads, an API, integrations with Salesforce, HubSpot, Qualtrics, and Zapier, plus automated translation and currency conversion.
- The trade-off is the cost of cash-style payouts.
- Venmo, PayPal, Cash App, digital wallets, and bank transfers may incur a 4-6% fee, and funding by credit card adds a 3% fee, while funding from a Unit
- Teams that send more than $200,000 per year may qualify for volume discounts.
- Choose Tremendous when gift cards and prepaid cards cover most rewards.
Pros
- No platform fee and no subscription fee
- 2,300 or more reward options
- API, bulk upload, fraud controls, and tax tools included
Cons
- PayPal, Venmo, Cash App, digital wallets, and bank transfers carry a 4-6% fee
- credit card funding adds a 3% fee
Giftbit
Best for: Simple bulk gift card sending with no minimums
Giftbit charges no subscription, platform, or minimum fees, and most digital gift cards cost exactly their face value. A $50 gift card costs $50, and bank funding by ACH, EFT, direct debit, or bank wire costs $0. The catalog covers 1,500 or more brands in 40 or more countries, with prepaid card support in 150 or more countries, and the full platform and API are free.
- Giftbit also splits rewards into Standard and Promotional types.
- Standard rewards have an unlimited claim-by date, while Promotional rewards have a fixed claim-by date set by the sender, and 25% of an unclaimed Prom
- That split helps finance teams plan for unclaimed value, but a sender must set the claim date with care.
- Choose Giftbit for simple bulk gift card sends with no minimums.
Pros
- No subscription, platform, or minimum fees
- 1,500 or more brands in 40 or more countries
- free currency conversion and free bank funding
Cons
- Credit card funding adds a 2.9% fee
- physical Visa incentive cards add $2.95 per card for 6 months or $4.95 per card for 12 months
Tango
Best for: BHN reward programs with no order fees
Tango is the flagship rewards platform from Blackhawk Network, and platform use is free, with rewards at face value. The catalog holds 3,100 or more options, including Mastercard and Visa prepaid cards, gift cards, and donations, with delivery by email, SMS, or physical mail. Every feature is included, with no tiers, no upgrades, and no add-ons.
- BHN Rewards is moving to Tango, and BHN Rewards order processing ends in November 2026.
- A BHN Rewards balance transfers to a new Tango account within three business days, with no fees and no deductions, and the old account then becomes re
- Choose Tango when you want a free, single-tier platform from a large gift card network.
- Do not choose it when you need a points economy or a structured peer recognition program.
Pros
- No order fees and no paywalls, with every feature included
- 3,100 or more reward options
- integrations with Salesforce, HubSpot, Workato, Marketo, and Qualtrics
Cons
- Certain card products may carry additional fees
- program use must be pre-approved for loyalty, reward, promotional, or incentive use
Giftogram
Best for: Recipient-choice gift cards with no card funding fee
Giftogram charges no platform fee and no card funding fee for standard digital rewards, and a $100 digital gift card costs $100. Recipients pick from thousands of brands, so teams do not need to guess which retailer each customer prefers. The platform supports bulk sending, automated delivery for event-triggered gifts, custom branding, and an API, with no charge for setup and onboarding.
- The main limits are on physical cards, which carry a low handling fee and have a minimum order of 10, while digital gift cards have no minimum.
- Teams that send more than $250,000 in gifts and rewards per year can ask about discounted pricing.
- Choose Giftogram for a free platform with no card funding fee and a wide recipient-choice catalog.
- Choose a subscription platform instead when you need points, leaderboards, or a formal recognition program.
Pros
- No platform fee, no card funding fee, and no markup on standard digital rewards
- one Giftogram can be redeemed for thousands of brands
- volume discounts start above $250,000 per year
Cons
- Physical Visa and Mastercard cards carry a low handling fee
- physical cards have a minimum order of 10
Guusto
Best for: Frontline teams who need SMS and print delivery
Guusto prices by sender seats and recipient seats, rather than by headcount. A sender seat can send recognition, and a recipient seat can receive automated rewards. The Free tier covers basic sending by email, SMS, and printed or QR codes across 100 or more merchants, with no minimum spend on rewards.
- Lite costs $150 per month for one sender seat and 250 recipient seats, and it adds milestone automation, bulk and scheduled sends, prepaid Mastercard,
- Essential costs $4.00 per sender seat per month plus $0.70 per recipient seat per month on annual billing, with a $200 per month minimum, and it adds
- Premium costs $5.00 per sender seat per month plus $1.00 per recipient seat per month, with a $500 per month minimum.
- Choose Guusto when many recipients have no work email and need SMS or print delivery.
Pros
- Free tier for basic sending by email, SMS, and printed codes
- gift cards at face value with no markup
- Lite adds milestone automation, bulk sends, and prepaid Mastercard
Cons
- Amazon gift cards are gated to Essential and above
- Essential has a $200 per month minimum and Premium has a $500 per month minimum
Xoxoday Plum
Best for: Global promotions across 150 or more countries
Xoxoday Plum is built for global programs that need gift cards, prepaid cards, experiences, travel, merchandise, charity, and utility top-ups in one catalog. It lists 10 million or more reward options across 30 or more categories in 150 or more countries, with local-currency redemption. Delivery can run from a dashboard, through APIs, or through an embedded storefront, with 250 or more native connectors and three REST APIs.
- Plum offers two billing models that most roundups skip.
- On-Generation charges the wallet when rewards are issued, while On-Redemption charges only when the recipient redeems.
- Confirm the choice in writing before signing, because it changes how finance teams account for reward spend.
- Plum holds SOC 2 Type II, ISO 27001, GDPR, CCPA, and CRPA certifications.
Pros
- 10 million or more reward options across 30 or more categories in 150 or more countries
- On-Generation and On-Redemption billing
- 250 or more native connectors and three REST APIs
Cons
- No published price, so budgeting needs a sales quote
- certain low-margin categories, including prepaid cards, utilities, and jewelry, carry a category-level surcharge
Awardco
Best for: Structured recognition with an Amazon Business catalog
Awardco is a recognition and rewards platform with programs for spot recognition, nominations, service awards, birthdays, onboarding, and earn incentives. Plans are priced by recognition types. Standard covers unlimited programs within any two types, Scale covers any four, and Enterprise covers all types.
- Small businesses and startups with 100 employees or fewer can ask about flexible packages starting at $3,000, and larger teams need a quote.
- The catalog runs through Amazon Business, with dollar-for-dollar redemption and no markup on Amazon items, plus gift cards, travel, tickets, charity,
- Rewards are prefunded through a Redemption Account, and the subscription, services, and corporate gifting are billed separately.
- Choose Awardco when structured recognition and Amazon Business redemption matter more than a low entry price.
Pros
- Amazon Business redemption at dollar-for-dollar value with no markup on Amazon items
- Standard covers any two recognition types and Scale covers any four
- points management, expiration, and tax-buffer tools included
Cons
- No free plan and no self-serve trial
- reward funding, premium add-ons, and professional services are billed separately from the subscription
All Digital Rewards
Best for: Points programs and prepaid card fulfillment
All Digital Rewards offers Essential, Pro, and Enterprise. Essential is pay as you go, Pro starts at $395, and Enterprise uses custom pricing based on size and scope. The platform covers employee, loyalty, and channel programs, with points and auto triggers, batch send, sweepstakes, tax support, and leaderboards.
- Rewards include 2,000 or more gift cards, custom Visa programs, merchandise, reward links, points, and codes.
- The platform also lists HITRUST, SOC 2, GDPR, HIPAA, and PCI compliance materials, which matter for regulated programs.
- Digital rewards can arrive instantly or within 24 to 48 hours.
- Choose All Digital Rewards when you need points, prepaid cards, and merchandise in one program and can work with a $395 per month Pro starting point.
Pros
- Essential plan is pay as you go
- Pro plan starts at $395
- 2,000 or more gift cards plus merchandise, points, codes, and custom Visa programs
Cons
- Enterprise pricing is custom and depends on size and scope
- specific minimums may apply based on program type and scale
How we chose
We chose tools that send marketing incentives to customers, partners, or employees, with a published catalog, a named delivery method, and a price or a clear quote-only position. Prices and plan limits come from official vendor pricing pages opened on 2026-11-12. We did not test any tool hands-on. Four tools charge no platform fee, while Guusto, Awardco, and All Digital Rewards publish a starting price, and Xoxoday Plum hides its price behind a sales conversation, so we wrote quote only for Plum.
Pick by budget and volume
| Situation | Pick | Cost to plan for |
|---|---|---|
| Uneven volume, gift cards only | Tremendous, Giftbit, Giftogram, or Tango | $0 platform fee, rewards at face value, plus 2.9% to 3% only when funding by card |
| One sender, 250 recipients, milestone automation | Guusto Lite | $150 per month, plus reward value at face value |
| Global promotion, 150 or more countries | Xoxoday Plum | Quote only, plus any category surcharge confirmed at contract |
| Structured recognition, 100 employees or fewer | Awardco | $3,000 per year for a small-business package, plus prefunded reward spend |
| Points program with prepaid cards | All Digital Rewards Pro | $395 per month, plus reward funding and any program minimums |
Frequently asked questions
How much does marketing incentive software cost?
It ranges from $0 in platform fees to $3,000 per year or more. Tremendous, Giftbit, Tango, and Giftogram charge $0 in platform fees and send gift cards at face value, while Guusto Lite costs $150 per month, All Digital Rewards Pro starts at $395 per month, and Awardco small-business packages start at $3,000 per year.
Which is best for small businesses?
Tremendous is the best pick for most small businesses, because the platform costs $0, gift cards go out at face value, and bulk sending, an API, fraud controls, and tax tools are included. Giftbit is a close second for simple bulk sends with no minimums, while Guusto Lite at $150 per month fits teams that need milestone automation for 250 recipient seats.
Which is best for global marketing campaigns?
Xoxoday Plum is the best pick for global campaigns, because it lists 10 million or more reward options across 30 or more categories in 150 or more countries, with local-currency redemption. Tremendous and Giftogram also reach 200 or more countries, but Plum adds experiences, travel, and merchandise in the same catalog.
Do I need a subscription to send gift cards?
No. Tremendous, Giftbit, Tango, and Giftogram let a business send gift cards at face value with no platform fee and no subscription. A subscription helps when you need points, approval flows, leaderboards, or automated recognition, which is where Guusto, Awardco, and All Digital Rewards fit.
What happens to unclaimed rewards?
Giftbit returns 25% of an unclaimed Promotional reward to the sender account when the fixed claim date passes, while Standard rewards have an unlimited claim date. Guusto credits unclaimed gifts back in full from Lite up when cancelled, which can save 10-20% of a yearly gifting budget.
Is BHN Rewards still available?
BHN Rewards is moving to Tango, and BHN Rewards order processing ends in November 2026. New buyers should start with Tango, which carries the same BHN catalog with 3,100 or more options and no order fees. Existing balances transfer to Tango within three business days, with no fees and no deductions.
Sources
- https://www.tremendous.com/
- https://www.tremendous.com/pricing/
- https://www.giftbit.com/
- https://www.giftbit.com/pricing
- https://www.tangocard.com/
- https://giftogram.com/
- https://giftogram.com/pricing
- https://guusto.com/
- https://guusto.com/pricing
- https://www.xoxoday.com/plum
- https://www.awardco.com/
- https://www.awardco.com/uk/plans
- https://alldigitalrewards.com/
- https://alldigitalrewards.com/pricing/
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.