For most small businesses, Semrush AI PR Toolkit is the default pick at $149 per month billed annually, because it pairs a media database with pitching and a 7-day trial, while Prezly at 100 euros per month billed annually is better when a newsroom matters more than a database. Prowly is no longer sold on its own. Semrush stopped selling Prowly as a standalone product in December 2025 and moved its features into the Semrush AI PR Toolkit. The cheapest entry point here is JustReachOut at $98 per month billed annually, and the most expensive entry point with a published figure is Meltwater Starter from $10,000 per year.
Pick by the job first, then by price. A team that needs to find journalists needs a database and an outreach tool. A team that already has contacts needs a newsroom. A team that needs to know when it is mentioned needs monitoring and alerts. Prices were checked on official vendor pages on 2026-11-12.
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Best pr software for small business: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | Semrush AI PR Toolkit | Small teams that want AI pitching and a media database | $149 per month | Free trial (7 days) | Visit |
| 2 | Prezly | Solo communicators who need a newsroom and outreach | 100 euros per month | Free trial (14 days) | Visit |
| 3 | JustReachOut | Founders doing their own PR outreach | $98 per month | Free trial (7 days) | Visit |
| 4 | Brand24 | Small teams that need social listening and coverage alerts | $199 per month | Free trial (14 days) | Visit |
| 5 | Muck Rack | PR teams that need a journalist database and pitching | quote only | No | Visit |
| 6 | Cision | Large comms teams that need monitoring, outreach and distribution in one suite | quote only | No | Visit |
| 7 | Meltwater | Small teams that need focused media monitoring in one region | $10,000 per year | No | Visit |
| 8 | Agility PR Solutions | Mid-market teams that need a database, outreach and monitoring in one contract | quote only | No | Visit |
The 8 best best pr software for small business, in detail
Semrush AI PR Toolkit
Best for: Small teams that want AI pitching and a media database
Semrush AI PR Toolkit is the direct successor to Prowly. Prowly is no longer sold on its own, and the toolkit now carries the work. Base costs $149 per month billed annually for individuals focused on PR essentials.
- It includes an AI-cited media finder, a global media database with AI search, AI-driven journalist recommendations, a media pitching tool, and AI for
- Pro costs $279 per month billed annually and adds online media monitoring with AI support, audience and traffic insights for media outlets, contact ex
- Business costs $499 per month billed annually and adds competitor media tracking, benchmarking, coverage gap analysis, grouped monitoring searches by
Pros
- Global media database with AI search and AI-driven journalist recommendations
- AI for email and press release writing on Base
Cons
- Online monitoring, contact exports and follow-up scheduling start at Pro, not Base
- extra users cost $20 per month each
Prezly
Best for: Solo communicators who need a newsroom and outreach
Prezly is built around a hosted newsroom, contact management and email pitching, rather than a searchable journalist database. It suits a small business that already knows who it wants to reach and needs a clean place to publish stories, press releases and images. Essential costs 100 euros per month billed annually and includes one site, one user, up to 5,000 contacts, unlimited stories and campaigns, and full analytics, with Prezly branding on the site.
- Standard costs 250 euros per month billed annually and includes two users, up to 10,000 contacts, white-label sites, localisation and auto-translation
- Enterprise has custom pricing and adds custom site and user limits, premium onboarding, single sign-on, a 99 percent uptime SLA, and 24/7 support with
- The trial lasts 14 days and needs no credit card.
Pros
- One newsroom, one user and up to 5,000 contacts on Essential
- unlimited stories and campaigns on every plan
Cons
- Essential sends from a Prezly email address, not your own domain
- Essential allows only one language and one site
JustReachOut
Best for: Founders doing their own PR outreach
JustReachOut is aimed at founders and small teams that do their own PR instead of hiring an agency. Starter Outreach costs $147 per month, or $98 per month when billed annually. It includes one team member, one brand, 100 email sends per month, AI email pitch integration, a journalist search and pitch engine, press opportunities, podcast outreach, email pitch templates, human verified email addresses, Gmail and Outlook integration, and PR Academy lessons.
- Advanced Outreach costs $247 per month, or $165 per month when billed annually, and raises the limits to two team members, up to five brands and 300 e
- Ultimate Outreach costs $497 per month, or $331 per month when billed annually, and allows five team members, up to 10 brands and 1,000 email sends pe
Pros
- Human verified journalist email addresses on every plan
- PR Academy with 15 or more video lessons included
Cons
- Starter allows only 1 team member, 1 brand and 100 email sends per month
- vendor recommends 3 to 6 months of work for repeatable results
Brand24
Best for: Small teams that need social listening and coverage alerts
Brand24 is a monitoring tool, not a pitching database, so it fits a different job from Semrush, Prezly and JustReachOut. It tracks mentions across social media, news, blogs, videos, forums, podcasts and reviews, with AI sentiment analysis and alerts. Individual costs $199 per month billed annually, or $249 per month on monthly billing, and covers 3 keywords, 2,000 mentions per month and one user, with updates every 12 hours.
- Team costs $299 per month billed annually and covers 7 keywords and 10,000 mentions, with unlimited users and hourly updates.
- Pro costs $399 per month billed annually and covers 12 keywords and 40,000 mentions, with real-time updates.
- Business costs $599 per month billed annually and covers 25 keywords and 100,000 mentions.
- Enterprise starts from $1,499 per month billed annually, with a custom keyword count and a custom mention limit.
Pros
- Published prices for five plans, with a 14-day trial and no credit card required
- AI sentiment analysis on every plan
Cons
- Individual allows only 3 keywords, 2,000 mentions per month and 1 user
- updates on Individual run every 12 hours, not in real time
Muck Rack
Best for: PR teams that need a journalist database and pitching
Muck Rack sells three plans for brands: Starter for individuals, Standard for most PR teams and Premier for enterprises and advanced teams. Starter includes article search, people and outlet search, media lists, pitching, email and Slack alerts, limited list exports and template dashboards. Standard adds podcast monitoring, AI-powered journalist recommendations, full list exports and instructor-led onboarding.
- Premier adds newsjacking opportunities, AI sentiment and theme tagging, Inbound Media Manager, custom dashboards, Google Analytics integration and Gen
- The pricing page shows no figure for any plan and says cost depends on factors including the number of users and the add-ons you pick.
- Add-ons listed without prices include print and broadcast monitoring, social listening, press release distribution, media intelligence services, Gener
Pros
- Journalist database built from what reporters actually publish
- Standard adds podcast monitoring and full list exports
Cons
- No published price on the pricing page, and every plan ends in a contact or demo request
- social listening, print and broadcast monitoring, distribution and the API are add-ons
Cision
Best for: Large comms teams that need monitoring, outreach and distribution in one suite
CisionOne combines media monitoring across online, print, broadcast and social channels with analytics, social listening, journalist outreach and engagement tracking. The pricing page offers four packages and asks buyers to choose a configuration and request a quote, with pricing that can depend on users, features and service level. Journalist Outreach covers media contacts, search and pitching.
- Media Monitoring tracks mentions and gives alerts, dashboards and reports.
- Media Monitoring plus Social adds social listening and social channel management.
- CisionOne Suite brings outreach, monitoring and social tools together.
- PR Newswire distribution is a separate service in the same group and needs its own quote, while PRWeb publishes per-release prices that do not apply t
Pros
- Four packages covering Journalist Outreach, Media Monitoring, Media Monitoring plus Social, and the full CisionOne Suite
- distribution through PR Newswire sits in the same group
Cons
- No published price for any CisionOne package, and pricing needs a three-step request form
- no self-serve trial of the commercial suite
Meltwater
Best for: Small teams that need focused media monitoring in one region
Meltwater does not use a fixed public price list, and its own pricing page says so in plain terms. The company publishes indicative starting points instead: Starter from $10,000 per year, Pro from $25,000 per year and Enterprise from $130,000 per year. Those figures are in US dollars and are indicative only.
- Your actual quote depends on modules, markets, users, integrations and contract terms.
- Starter is for small teams that need focused monitoring, usually built around media monitoring or social intelligence, with standard support and singl
- Pro is for regional teams that need cross-channel monitoring, competitive benchmarking and more from Mira, the AI assistant.
- Enterprise is for global brands that need API and MCP integrations, governance workflows and advanced Mira capabilities.
Pros
- Starter is aimed at small PR, communications and marketing teams with single-region coverage
- media relations is included at every tier
Cons
- Figures are indicative only, not fixed prices, and a scoping conversation sets the final quote
- influencer marketing is only on Enterprise and Agency plans
Agility PR Solutions
Best for: Mid-market teams that need a database, outreach and monitoring in one contract
Agility PR Solutions covers most of the PR workflow in one platform: a media database, outreach tools, monitoring and reporting. The database holds more than 1.1 million media contact and outlet profiles, and monitoring covers online, print, broadcast, radio, podcasts and social sources. PR CoPilot is the platform AI layer, and the Enterprise tier adds dedicated analyst support.
- Pricing is quote only, and the standard billing cycle is annual.
- Solutions may be purchased individually or as an all-in-one platform, with tailored pricing based on goals, team size and feature needs.
- Agility states that it bills primarily in US dollars, Canadian dollars and British pounds, with currency conversion applying outside those regions.
- Newswire distribution is listed separately as an add-on, so confirm whether your quote includes it.
Pros
- Media database with more than 1.1 million journalist contacts and outlet profiles
- PR CoPilot AI layer for outreach and monitoring
Cons
- No published price, and standard billing is annual
- newswire distribution is listed as an add-on rather than part of the subscription
How we chose
We included only tools that are still sold for PR work in 2026 and that a small business can buy as a named product, with a real homepage and a real pricing page or a clear quote route. Prices and plan limits come from official vendor pricing pages opened on 2026-11-12, and quote-only tools are marked quote only instead of carrying a guessed figure. We did not test any tool hands-on. Meltwater figures are indicative starting points from Meltwater itself, not list prices.
Pick by budget and job
| Budget or job | Pick | Why it fits |
|---|---|---|
| Under $150 per month, pitching | JustReachOut at $98 per month billed annually, or Semrush AI PR Toolkit at $149 per month billed annually | Lowest entry price here, and Semrush adds a full media database |
| Newsroom first, 1 user | Prezly Essential at 100 euros per month billed annually | One newsroom, 5,000 contacts and unlimited stories |
| Monitoring only, 3 keywords | Brand24 Individual at $199 per month billed annually | Published price, 2,000 mentions per month, 14-day trial |
| Database and pitching, larger team | Muck Rack, quote only | Standard adds full list exports and AI journalist recommendations |
| Global monitoring and social listening | Meltwater Starter from $10,000 per year, indicative | Single-region Starter scope, Pro from $25,000 per year |
| One contract for database, outreach and monitoring | Agility PR Solutions, quote only | More than 1.1 million contacts in one platform |
Frequently asked questions
How much does PR software cost for a small business?
Entry prices here run from $98 per month billed annually for JustReachOut Starter to $199 per month billed annually for Brand24 Individual, with Prezly Essential at 100 euros and Semrush Base at $149 in between. Meltwater Starter starts from $10,000 per year as an indicative figure, while Muck Rack, Cision and Agility are quote only.
Which is the best PR software for a small business that is just starting out?
Semrush AI PR Toolkit is the best default pick for most small teams because Base at $149 per month billed annually includes a media database, AI pitching and a 7-day trial. JustReachOut at $98 is better for a founder who wants guided outreach and training. Prezly at 100 euros is better when a newsroom matters more than finding new contacts.
Which is best for monitoring mentions only?
Brand24 is the best pick here for monitoring only, because Individual at $199 per month billed annually is a published price with a 14-day trial, AI sentiment analysis and alerts across social, news, blogs and forums. Meltwater Starter from $10,000 per year is the next step for wider single-region monitoring.
Does Prowly still exist?
No, not as a standalone product. Semrush stopped selling Prowly on its own in December 2025 and moved its features into the Semrush AI PR Toolkit. The toolkit now has Base at $149, Pro at $279 and Business at $499 per month, all billed annually, with a 7-day trial.
Can I try PR software before I commit?
Yes, for the self-serve tools in this list. Semrush offers a 7-day trial, JustReachOut offers a 7-day trial on monthly plans, and Prezly and Brand24 offer 14-day trials. Muck Rack, Cision, Meltwater and Agility do not offer a self-serve trial here, so you need a demo or a scoping call before you sign.
Do I need a media database, a newsroom or monitoring?
It depends on the job. Choose a database tool such as Semrush or Muck Rack when you need to find journalists. Choose Prezly when you already have contacts and need a newsroom. Choose Brand24 or Meltwater when you need to track mentions and coverage.
Sources
- https://www.semrush.com/
- https://www.semrush.com/pricing/pr/
- https://www.prezly.com/
- https://www.prezly.com/pricing
- https://justreachout.io/
- https://justreachout.io/faq/pricing-explained
- https://brand24.com/
- https://brand24.com/pricing/
- https://muckrack.com/
- https://muckrack.com/pricing
- https://www.cision.com/
- https://www.cision.com/lp/cisionone-request-pricing-outreach
- https://www.meltwater.com/
- https://www.meltwater.com/en/blog/meltwater-pricing
- https://www.agilitypr.com/
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.