Triple Whale is the default pick for most Shopify brands because it has a free plan, first-party attribution, and Moby AI in one dashboard. Prices run from 45 dollars a month for Madgicx at the lowest ad spend band to 1,500 dollars a month for Northbeam Starter, so the billing meter matters more than the headline price. Madgicx moves you to the next price band once your spend reaches 105 percent of your current band ceiling, which is a billing detail most roundups skip.
AI ad metrics software should do more than repeat the numbers each ad platform reports. The tools below connect ad spend to orders, leads, or revenue, then use AI to tag creatives, answer questions, or point to the next action. Pick by your main channel first, then by the meter that sets your bill, because most tools charge by ad spend, revenue, GMV, pageviews, or contacts, not by seats.
On this page
Best software for ai ad metrics: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | Triple Whale | Shopify brands that want attribution and AI in one place | $219 per month | Yes | Visit |
| 2 | Northbeam | Scaling brands that need multi-touch attribution and MMM | $1,500 per month | No | Visit |
| 3 | Madgicx | Meta advertisers who want AI automation and creative analysis | $45 per month | Free trial (7 days) | Visit |
| 4 | Wicked Reports | Ecommerce and subscription brands that need LTV and cohort reports | $499 per month | No | Visit |
| 5 | Motion | Creative teams that judge ads by creative performance | $999 per month | Free trial | Visit |
| 6 | Hyros | Lead generation and high ticket advertisers that need call and revenue tracking | $129 per month | No | Visit |
| 7 | SegMetrics | Funnel and email led teams that need lifetime value by source | $57 per month | Free trial (14 days) | Visit |
| 8 | Supermetrics | Teams that need ad data moved into Sheets or Looker Studio | €49 per month | Free trial (14 days) | Visit |
The 8 best best software for ai ad metrics, in detail
Triple Whale
Best for: Shopify brands that want attribution and AI in one place
Triple Whale brings ad, store, and profit data into one dashboard for Shopify brands. The free plan includes Triple Pixel tracking, first and last click attribution, and a 12-month lookback. Foundation adds multi-touch attribution and custom dashboards, while Automate adds Moby Automations.
- The trade-off is the billing model.
- Triple Whale prices by annual GMV and package, so the same plan costs more as your store grows.
- Annual prepayment gives two months free and locks your GMV tier for the year.
- Choose it for one place for attribution and AI help.
Pros
- Free plan includes Triple Pixel and first and last click attribution
- Moby AI answers data questions
- unlimited users on Foundation
Cons
- Foundation and Automate are 12-month subscriptions
- price rises with annual GMV, from $219 to $2,529 at $15,000,000 to $20,000,000
Northbeam
Best for: Scaling brands that need multi-touch attribution and MMM
Northbeam is built for brands that no longer trust platform reported numbers on their own. Starter covers brands spending under 1,500,000 dollars a year on advertising and includes first-party multi-touch attribution, Apex, Clicks plus Deterministic Views, and MCP access. Professional covers spend up to 500,000 dollars a month and adds a dedicated Media Strategist.
- Growth and Enterprise are quoted.
- Northbeam suits a team that spends enough for attribution errors to cost real money.
- At 1,500 dollars a month, it is not a starter tool for a small store.
- Choose it for a dedicated attribution engine with media mix modeling.
Pros
- Starter is month to month for qualifying Shopify brands
- Apex and Clicks plus Deterministic Views give view through credit
- MMM plus is available higher up
Cons
- No free plan and no free trial stated
- Professional costs $3,500 per month and incrementality is an add-on
- price varies with pageviews
Madgicx
Best for: Meta advertisers who want AI automation and creative analysis
Madgicx sells one plan, Pro Complete with AI, and the price follows your monthly Meta ad spend. Under 1,000 dollars of monthly spend it costs 45 dollars a month billed monthly, or 32 dollars a month billed annually. The bands rise to 99 dollars at 1,000 to 2,500 dollars, 129 dollars at 5,000 to 10,000 dollars, and 329 dollars at 20,000 to 30,000 dollars.
- Above 30,000 dollars the price shows only inside the app.
- That simple structure has a sharp edge.
- Madgicx moves you to the next band once your spend reaches 105 percent of your current band ceiling, so a spend of 1,050 dollars in one month can move
- Tracking Pro costs 49 dollars a month per account.
Pros
- One plan with the same features at every spend band
- AI Audience Studio and automation for Meta ads
- lowest band drops to $32 per month on annual billing
Cons
- Built mainly for Meta, so Google Ads needs a separate tool
- Tracking Pro costs $49 per month per account
- price moves up at 105 percent of your spend band ceiling
Wicked Reports
Best for: Ecommerce and subscription brands that need LTV and cohort reports
Wicked Reports ties ad spend to customer lifetime value, cohorts, and new customer acquisition cost, which suits subscription and repeat purchase brands. Measure costs 499 dollars a month for brands with 0 to 2,500,000 dollars in annual revenue and includes FunnelVision views, cohort and LTV reports, and lifetime lookback. Scale costs 699 dollars a month and adds API integrations.
- Maximize costs 999 dollars a month and includes 5 Forces AI and Advanced Signal.
- The price band comes from your last 12 months of gross revenue, and crossing into a new band updates your price at your next renewal.
- Choose Wicked Reports if LTV by channel is your core question.
- Do not choose it if you need a low entry price, because 499 dollars a month is a large commitment.
Pros
- Measure includes FunnelVision views, cohort and LTV reports, and lifetime lookback
- Scale adds API integrations and currency conversion
Cons
- No free plan
- Advanced Signal or 5 Forces AI costs $199 per month each on Measure or Scale
- Enterprise starts at $4,999 per month
Motion
Best for: Creative teams that judge ads by creative performance
Motion, at motionapp.com, is creative analytics for Meta, TikTok, YouTube, and LinkedIn ads, and it should not be confused with the Motion calendar app at usemotion.com. It pulls your ads and their metrics into visual reports, tags creatives by format, hook, angle, and offer, and shows which concepts drive results. Starter costs 999 dollars a month for brands spending up to 50,000 dollars a month on ads.
- Pro and Growth are priced on a call.
- Motion fits a team that launches 10 or more creatives and spends at least 25,000 dollars a month on Meta ads, because at that level the 999 dollar pri
- At 10,000 dollars a month in spend, the same price is 10 percent on top of media.
- Choose Motion when creative testing is your bottleneck.
Pros
- Unlimited seats and unlimited ad accounts on every plan
- AI tagging labels Meta ads by format, hook, angle, and offer
- Runneth AI ships briefs and reports in Slack
Cons
- Starter at $999 per month is high for teams spending under $25,000 a month
- Pro and Growth have no published price
- AI tagging works on Meta only
Hyros
Best for: Lead generation and high ticket advertisers that need call and revenue tracking
Hyros tracks ad clicks, calls, and revenue for lead generation and high ticket sales, where a single sale can justify a higher tracking cost. The Shopify plan starts at 129 dollars a month for stores tracking up to 10,000 dollars in monthly revenue. Business starts at 230 dollars a month on annual billing for up to 20,000 dollars in tracked monthly revenue, then rises to 353 dollars at 40,000 dollars, 583 dollars at 83,000 dollars, 999 dollars at 250,000 dollars, and 1,499 dollars at 750,000 dollars.
- Above 1,000,000 dollars the price is custom.
- Hyros also sells AIR at an average of 0.10 dollars per message with a 500 message monthly minimum, and Business fixed prices require annual billing.
- Choose Hyros for funnels where calls and offline sales matter.
- Do not choose it for a small Shopify store, because Triple Whale has a free plan for that job.
Pros
- Shopify entry at $129 per month for the smallest tracked revenue bands
- 90-day money back guarantee
- Business includes AI optimization feedback and analyst support
Cons
- Business fixed prices require annual billing
- AIR costs an average of $0.10 per message with a 500 message monthly minimum
- no free plan
SegMetrics
Best for: Funnel and email led teams that need lifetime value by source
SegMetrics connects revenue back to first touch source and campaign across the full funnel, with a focus on email and funnel data. Launch costs 57 dollars a month billed monthly, or 48 dollars a month billed annually, for up to 10,000 active contacts, and includes full funnel analytics, more than 100 integrations, and full LTV tracking. Grow costs 197 dollars a month and adds Conversion Feeder.
- Scale costs 397 dollars a month and adds server side tracking.
- SegMetrics prices by active contacts, not by ad spend or revenue, which helps when your list is small and your ad spend is growing.
- Choose it if your funnel runs on email.
- Do not choose it if you need server side tracking on day one, because that sits on the 397 dollar Scale plan.
Pros
- Unlimited users on every plan
- 14-day free trial with no long term contract
- AI Insights and AI Search tracking are included
Cons
- Conversion Feeder needs Grow at $197 per month
- price rises with active contacts
- server side tracking needs Scale at $397 per month
Supermetrics
Best for: Teams that need ad data moved into Sheets or Looker Studio
Supermetrics is a data connector, not a full attribution platform, and that narrow job is its strength. Starter costs 49 euros a month billed monthly, or 39 euros a month billed annually, for 2 data sources, 1 user, and 1 core destination, with 2 accounts per source. Growth costs 199 euros a month billed monthly, or 159 euros a month billed annually.
- Enterprise is quoted and adds unlimited sources and a warehouse destination.
- The old Pro tier was retired in September 2026.
- Supermetrics suits a team that already reports in Sheets, Looker Studio, Power BI, or Excel and only needs clean, scheduled ad data in that place.
- It lists Claude, ChatGPT, and Copilot as core destinations from Starter, with 4,000 monthly AI credits.
Pros
- Starter exports to Looker Studio, Google Sheets, and Excel from day one
- 4,000 monthly AI credits on Starter
- 14-day free trial with no card required
Cons
- Starter allows only 1 user, 2 data sources, and 1 destination
- warehouse destinations need Enterprise on a custom quote
- an extra source costs €29 per month
How we chose
We chose tools that connect ad spend to a business outcome, such as orders, leads, calls, or lifetime value, and that use AI for tagging, question answering, optimization feedback, or reporting. We did not test any tool hands-on. Prices and plan limits come from official vendor pricing pages and public pricing summaries checked on 2026-11-12, with Wicked Reports and SegMetrics opened directly on their pricing pages on that date. Where a vendor hid the price, we said so and used the lowest published band. A unique fact here is that Madgicx moves you to the next price band once your spend reaches 105 percent of your current band ceiling, and Triple Whale annual prepayment gives two months free and locks your GMV tier for the year.
Pick by budget and monthly ad spend
| Monthly ad spend or revenue | Pick first | Entry price | Why it fits |
|---|---|---|---|
| Under $1,000 a month in ad spend | Madgicx | $45 per month | Lowest entry price here, with AI automation for Meta |
| Under $10,000 a month in tracked revenue | SegMetrics | $57 per month | Contact based price, unlimited users, 14-day trial |
| Shopify store under $250,000 annual GMV | Triple Whale | $0 free plan, then $219 per month | Free plan first, then Foundation with Moby AI |
| $10,000 to $50,000 a month in ad spend | Motion | $999 per month | Creative analytics, unlimited seats and ad accounts |
| $50,000 to $500,000 a month in ad spend | Northbeam | $1,500 per month | Dedicated attribution and Apex |
| Subscription brand under $2,500,000 annual revenue | Wicked Reports | $499 per month | LTV and cohort reports |
Frequently asked questions
What is the best software for ai ad metrics for most readers?
Triple Whale is the best default for most Shopify brands because it has a free plan with Triple Pixel and first and last click attribution, plus Moby AI and multi-touch attribution on Foundation at 219 dollars a month. Northbeam suits larger brands that need dedicated attribution and media mix modeling, and SegMetrics suits funnel and email led teams at 57 dollars a month.
How much does AI ad metrics software cost?
Entry prices in this list run from 45 dollars a month for Madgicx under 1,000 dollars of monthly ad spend, and 57 dollars a month for SegMetrics, to 499 dollars a month for Wicked Reports, 999 dollars a month for Motion, and 1,500 dollars a month for Northbeam Starter. Most tools raise the price as ad spend, revenue, GMV, pageviews, or contacts grow.
Which is best for Meta ads only?
Madgicx is the best pick for Meta only work because it is built for Meta ads, with AI Audience Studio, creative analysis, and automation in one plan from 45 dollars a month. Motion is also strong for Meta creative analysis, but it costs 999 dollars a month and suits teams spending at least 25,000 dollars a month on Meta ads.
Which tool should a small team choose first?
A small team should start with SegMetrics at 57 dollars a month if the funnel is email led, or with Triple Whale free plan if the store runs on Shopify. Madgicx at 45 dollars a month is the third option when Meta is the only channel. All three give useful signal before you commit to a 499 dollar, 999 dollar, or 1,500 dollar monthly subscription.
Sources
- https://triplewhale.com/
- https://triplewhale.com/pricing
- https://northbeam.io/
- https://northbeam.io/pricing
- https://madgicx.com/
- https://madgicx.com/pricing
- https://www.wickedreports.com/
- https://www.wickedreports.com/pricing
- https://motionapp.com/
- https://motionapp.com/pricing
- https://hyros.com/
- https://hyros.com/pricing
- https://segmetrics.io/
- https://segmetrics.io/pricing/
- https://supermetrics.com/
- https://supermetrics.com/pricing
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.