GameAnalytics is the default pick for most game studios because its core analytics are free with no cap on monthly active users, while Unity Analytics is the default pick for teams that build their game in Unity. Omniata was a game analytics and live-ops platform that King bought, and it is no longer sold as a standalone product, so every option in this list is a live replacement you can sign up for today. Most tools in this list start at $0, but the meter differs: Unity bills by monthly active users, Amplitude and Mixpanel bill by events, and AppsFlyer bills by attributed conversion.
Omniata was a game analytics and live-ops platform built by former EA and Digital Chocolate staff, and King acquired it to add to its own analytics and technology work. It tracked player behaviour from the first ad impression through the life of the player, with tools for A/B testing, messaging and acquisition tracking. The right replacement depends on what you used it for: pure game analytics, a full backend, or campaign measurement.
On this page
Omniata alternatives: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | GameAnalytics | Indie and mid-size game studios | $49 per month | Yes | Visit |
| 2 | Unity Analytics | Studios building games in Unity | $0 up to 50,000 MAU per month, then… | Yes | Visit |
| 3 | Amplitude | Product and game teams tracking events | $0 per month | Yes | Visit |
| 4 | Mixpanel | Teams that need funnels and retention | $0 per month | Yes | Visit |
| 5 | Microsoft PlayFab | Studios that need a full game backend | $0 per month | Yes | Visit |
| 6 | Google Analytics for Firebase | Mobile games that need analytics and crash reports | $0 per month | Yes | Visit |
| 7 | PostHog | Teams that want analytics plus flags and replay | $0 per month | Yes | Visit |
| 8 | AppsFlyer | Studios measuring ad campaigns | $0.07 per conversion | Yes | Visit |
The 8 best omniata alternatives, in detail
GameAnalytics
Best for: Indie and mid-size game studios
GameAnalytics is the closest direct match for Omniata because it is built only for games, and its core plan is free with no cap on monthly active users. The free plan covers pre-defined dashboards, design and custom events, funnels, cohorts, retention, realtime data, A/B testing and remote configs. AnalyticsIQ Pro starts at $49 per month when billed monthly, or about $29 per month with the 40% yearly discount.
- MarketIQ Pro and PipelineIQ each start at $499 per month, adding ad insights, raw data export and API access.
- Choose GameAnalytics if you want game-specific reports without a usage meter on the free plan.
- Skip it if you need raw event export from day one, because that sits in PipelineIQ.
Pros
- Free core plan with no MAU cap
- dashboards, funnels, cohorts and A/B testing included free
Cons
- Raw data export and the MCP server sit in PipelineIQ from $499 per month
- FPS health metrics need the Pro plan
Unity Analytics
Best for: Studios building games in Unity
Unity Analytics is the analytics service inside Unity Gaming Services, and it is the natural pick for a game built in Unity. The first 50,000 monthly active users each month are free, and each MAU covers 500 custom events and 0.05 seconds of SQL query time. Above the free tier, Unity charges $0.00360 per MAU from 50,001 to 150,000, falling to $0.00225 per MAU from 1,000,001 to 5,000,000.
- Raw event data is kept for 13 months and then deleted.
- Choose Unity Analytics if your game already runs on Unity, because the SDK and dashboard live in the same place as your other Unity services.
- Skip it if your game uses another engine, or if you want a fixed monthly bill, because the per-user meter means a hit game costs more each month.
Pros
- Free to 50,000 MAU per month
- sits inside Unity Gaming Services with dashboards, audiences and SQL queries
Cons
- No flat monthly plan, so the bill rises with MAU
- above 5,000,000 MAU you must contact Unity
Amplitude
Best for: Product and game teams tracking events
Amplitude is a general product analytics platform, and it fits a game team that wants the same event model Omniata used. The Free plan costs $0 and includes 2 million events per month forever, 10,000 monthly session replays, one active experiment and unlimited seats, with no credit card needed. The Plus plan starts at $0, keeps the first 2 million events each month free, and scales to 70 million events, with the amount above the free allowance billed by usage.
- Growth and Enterprise are custom priced and event based, and they add higher replay limits, SSO and faster support response times.
- Choose Amplitude if your game is one product among several, or if you want a large free event allowance before you spend anything.
- Skip it if you need a published price for a large contract, or game-specific reports such as level progression, because Amplitude models generic event
Pros
- Free plan covers 2M events per month forever with no credit card
- Plus starts at $0 and scales to 70M events
Cons
- Growth and Enterprise use custom event-based pricing with no list price
- SSO and higher replay limits sit in Growth
Mixpanel
Best for: Teams that need funnels and retention
Mixpanel is a product analytics platform built around funnels, retention and cohort reports, which covers the core of what Omniata did for player behaviour. The Free plan costs $0, needs no card, and covers up to 1 million events a month, 10,000 session replays a month and 5 saved reports per seat. The Growth plan also starts at $0, keeps the first 1 million events each month free, and then charges $0.28 per 1,000 events when billed monthly, with lower rates on annual billing.
- Enterprise is custom priced.
- A Startup Plan gives eligible young startups their first year free.
- Choose Mixpanel if you want deep funnel and retention work and you like a hard cap that stops ingestion instead of a surprise bill.
- Skip it if your game sends more than 1 million events a month: 2 million events costs about $280 a month on monthly billing.
Pros
- Free plan covers 1M events a month with unlimited seats
- Growth keeps the first 1M events free each month
Cons
- Free plan stops ingesting at the 1M event cap
- Group Analytics is not in the Free plan
Microsoft PlayFab
Best for: Studios that need a full game backend
Microsoft PlayFab is a managed backend for games, and it covers more ground than Omniata did, with player identity, economy, leaderboards, LiveOps tools and multiplayer in one service. The Free to Start tier covers up to 10 titles in Development Mode, up to 1,000 lifetime players per title, and 750 free multiplayer server compute hours. The pay-as-you-go plan has a $0 monthly base and bills per use, with PlayStream events at $6.60 per million.
- Standard costs $99 per month with $400 of included meters, and Premium costs $1,999 per month with $8,000 of included meters.
- Choose PlayFab if you need a backend as well as analytics.
- Foundation Mode gives core PlayFab services at no extra cost for games shipped through the Xbox Store.
- Skip it if you only need analytics, because you will carry a full backend platform for a narrow job, and check the multiplayer server bill separately,
Pros
- Free to Start covers up to 10 titles and 1,000 lifetime players per title
- pay-as-you-go has no monthly minimum
Cons
- Multiplayer server compute is billed separately by VM hour
- Foundation Mode only covers titles shipped through the Xbox Store
Google Analytics for Firebase
Best for: Mobile games that need analytics and crash reports
Google Analytics for Firebase is the analytics layer of Firebase, and it fits a mobile game that already uses Firebase for sign-in, push messages and crash reports. Firebase has two plans: Spark is no-cost and needs no payment information, while Blaze is pay-as-you-go and keeps the same no-cost quotas as Spark. Analytics, A/B Testing, Cloud Messaging, Crashlytics and Performance Monitoring are no-cost on every plan.
- Firestore gives 1 GiB stored, 50,000 reads and 20,000 writes per day free, and Blaze bills Google Cloud rates above those quotas.
- Choose Firebase if your game is mobile first and you want analytics, crash reports and push messages from one vendor at no cost.
- Skip it if you need Cloud Storage on a free plan, because that moved to Blaze on 3 February 2026.
- Remote Config also became usage-billed from 1 September 2026.
Pros
- Analytics, Crashlytics, Cloud Messaging and A/B Testing are no-cost on every plan
- Spark needs no payment method
Cons
- Cloud Storage needs the Blaze plan since 3 February 2026
- on Spark, a product that passes its quota stops for the rest of the month
PostHog
Best for: Teams that want analytics plus flags and replay
PostHog is an open source product analytics platform that bundles analytics, session replay, feature flags, experiments, surveys, error tracking and a data warehouse under one bill. The Free plan needs no credit card and covers 1 million analytics events a month, 5,000 web recordings, 1 million feature flag requests and 100,000 exceptions, with 1 project and 1-year data retention. The pay-as-you-go plan starts at $0 a month, keeps the same free allowance, and bills the excess per unit: anonymous events cost $0.00005 each from 1 million to 2 million, while events from identified users add $0.000198 each in the same band.
- Choose PostHog if you want many tools on one free tier and you like per-product meters with billing limits you can set yourself.
- Skip it if most events come from signed-in players: 2 million identified events a month costs about $198 above the free tier, against $50 for anonymou
- The pay-as-you-go plan raises the limits to 6 projects and 2-year data retention.
Pros
- 1M analytics events free every month plus 5,000 web recordings and 1M flag requests
- usage stops at free limits so no surprise bill
Cons
- Events from identified users add a person-profile charge
- SSO and audit logs sit in platform packages that cost extra
AppsFlyer
Best for: Studios measuring ad campaigns
AppsFlyer is a mobile measurement partner that covers the acquisition side of Omniata: it links ad spend to installs, re-engagement and re-attribution. AppsFlyer lists three plans: Zero is free and is for owned media only, Growth is pay-as-you-go, and Enterprise is custom priced. Both Zero and Growth include a Welcome Package of 12,000 free conversions to use within the first 12 months, and Growth then charges $0.07 per conversion.
- A conversion is an install, re-engagement or re-attribution from a measured campaign; organic installs are free.
- Growth includes a 30-day trial of selected premium features, while API access, Protect360, Audiences and Data Locker sit in Enterprise or as premium a
- Choose AppsFlyer if you run ad campaigns and you need to know which network drove each install.
- Skip it if you only run owned media, because Zero will not carry a campaign, and at 10,000 conversions a month Growth costs $700 a month once the Welc
Pros
- Zero plan is free for owned media
- organic installs are free and not counted as conversions
Cons
- Zero is not suitable for apps with ad campaigns
- add-on prices are not listed on the pricing page
How we chose
We picked tools that cover the three jobs Omniata did: game analytics, live-ops and player messaging, and campaign measurement. Every tool here is a live product with an official pricing page, and every price and plan limit in this article comes from an official vendor pricing page or official docs page opened on 2026-11-12. We did not test any tool hands-on. We left out deltaDNA and Omniata itself because both were bought and no longer stand alone. AppsFlyer lists no price for its premium add-ons, and the largest plans at Amplitude, Mixpanel and PostHog are quoted rather than listed.
Pick by studio size and budget
| Studio size | Pick | Why, with numbers |
|---|---|---|
| Solo developer or indie, under 50,000 MAU | GameAnalytics or Unity Analytics | GameAnalytics core is free with no MAU cap; Unity is free to 50,000 MAU a month |
| Growing game, 50,000 to 500,000 MAU | GameAnalytics Pro or Unity Analytics | GameAnalytics Pro is $49 a month; Unity charges $0.00360 per MAU from 50,001 to 150,000 |
| Game with ad campaigns | AppsFlyer Growth | $0.07 per conversion after 12,000 free conversions in the first 12 months; 10,000 conversions a month is $700 a month |
| Team that needs a backend too | Microsoft PlayFab | Free to Start covers 1,000 lifetime players per title; Standard is $99 a month with $400 of included meters |
| Team that needs many tools on one free tier | PostHog or Amplitude | PostHog gives 1M events a month free; Amplitude gives 2M events a month free |
Frequently asked questions
What was Omniata?
Omniata was a game analytics and live-ops platform founded in 2014 by former EA and Digital Chocolate staff, and it tracked players from the first ad impression through the life of the player. King acquired Omniata, and the platform is no longer sold as a standalone product.
Which Omniata alternative is free?
GameAnalytics has the most generous free plan for games, because its core analytics are free with no cap on monthly active users. Amplitude gives 2 million events a month free, Mixpanel gives 1 million, and Unity Analytics is free to 50,000 monthly active users.
Which is best for Unity games?
Unity Analytics is the best pick for a game built in Unity, because it sits inside Unity Gaming Services with the same SDK and dashboard as the rest of the Unity tools. It is free to 50,000 monthly active users, then charges $0.00360 per monthly active user from 50,001 to 150,000.
How much does GameAnalytics cost?
GameAnalytics core analytics are free with no cap on monthly active users. AnalyticsIQ Pro starts at $49 per month when billed monthly, or about $29 per month with yearly billing. MarketIQ Pro and PipelineIQ each start at $499 per month.
Which is best for measuring ad campaigns?
AppsFlyer is the best pick for measuring ad campaigns, because it links ad spend to installs, re-engagement and re-attribution, while the other tools focus on in-game behaviour. Growth charges $0.07 per conversion after a Welcome Package of 12,000 free conversions in the first 12 months.
Do I need a full backend or only analytics?
Only analytics is enough if your game already has its own backend and you only need funnels, retention and cohorts. Pick Microsoft PlayFab if you also need player identity, economy, leaderboards and multiplayer, because it covers the backend as well as the analytics.
Sources
- https://www.gameanalytics.com/
- https://www.gameanalytics.com/pricing
- https://unity.com/
- https://amplitude.com/
- https://amplitude.com/pricing?ref=nav
- https://mixpanel.com/
- https://mixpanel.com/pricing
- https://playfab.com/
- https://firebase.google.com/
- https://firebase.google.com/pricing
- https://posthog.com/
- https://posthog.com/pricing
- https://www.appsflyer.com/
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.