Apollo.io is the best customer intelligence platform for most teams, at $49 per user a month billed annually, with a free plan and credits pooled across the team. Lusha is the best pick for small teams that want a simple credit meter, at $37.45 per user a month billed annually, with a free plan of 40 credits a month. Leadfeeder is the best pick for identifying website visitors, at 79 euros a month billed annually, with unlimited users and no seat fees.
Customer intelligence platforms answer two questions: who is a good buyer, and who is already looking. They differ on how they charge, because some bill per seat, some bill per credit, and some bill for both. The eight tools below range from $37.45 per user a month to quoted enterprise deals. Prices and plan limits in this article come from official vendor pricing pages and docs opened on 12 November 2026.
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What is the best customer intelligence platform: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | 6sense | Predictive account scoring and intent | quote only | No | Visit |
| 2 | Demandbase | Sales and marketing on one platform | quote only | No | Visit |
| 3 | HubSpot Breeze Intelligence | Enrichment inside HubSpot CRM | $10 per 1,000 credits/month | No | Visit |
| 4 | ZoomInfo | Largest contact database with intent | quote only | Yes | Visit |
| 5 | Cognism | Phone-verified mobiles for Europe | quote only | No | Visit |
| 6 | Lusha | Simple credit meter for small teams | $37.45 per user/month | Yes | Visit |
| 7 | Apollo.io | Best value with pooled credits | $49 per user/month | Yes | Visit |
| 8 | Leadfeeder | Website visitor identification | €79/month | Yes | Visit |
The 8 best what is the best customer intelligence platforms, in detail
6sense
Best for: Predictive account scoring and intent
6sense is built around predictive account scoring. It combines third-party intent data, website visitor identification, technographics and psychographics to score accounts. The pricing page offers Revenue Marketing, Sales Intelligence and 6sense Intelligence with no dollar amount, and the call to action is a quote or a demo.
- In May 2025, 6sense retired its old Team, Growth and Enterprise tiers in favour of packages built around Sales Intelligence, data credits and predicti
- Choose 6sense when a revenue team wants predictive scoring and intent data and can fund a quoted deal.
- The trade-off is that no published price lets a team budget without a sales conversation, and add-ons are priced separately.
Pros
- Predictive AI account scoring with third-party intent and website visitor identification
- RevvyAI conversational AI plus APIs and native integrations
- Packages built on data credits and predictive AI
Cons
- No published price, with per-seat, per-credit and per-record pricing by volume band
- Add-ons such as AI Email and Predictive Models are priced separately
- No free plan
Demandbase
Best for: Sales and marketing on one platform
Demandbase One unifies sales and marketing under one platform rather than splitting them into separate solutions, and it includes its own B2B advertising DSP. Data solutions can be bought on their own for teams that only need account data. The pricing page describes a clear platform fee that covers all the essential software and services, plus a flat fee per user, but it gives no dollar figure for either fee.
- Choose Demandbase when a larger revenue team wants sales, marketing and advertising in one platform and can fund a quoted deal.
- The trade-off is budget uncertainty, because neither fee is published and advertising spend sits outside the platform fee.
Pros
- Demandbase One unifies sales and marketing under one platform
- Includes its own B2B advertising DSP
- Data solutions can be bought on their own
Cons
- Neither the platform fee nor the per-user fee is published
- Advertising and media spend is billed separately from the platform fee
- No free plan
HubSpot Breeze Intelligence
Best for: Enrichment inside HubSpot CRM
HubSpot Breeze Intelligence is the successor to Clearbit, which HubSpot acquired and closed on 1 December 2023, folding it into Breeze Intelligence inside HubSpot. There is no standalone Clearbit product to buy today, and Breeze Intelligence is not sold on its own. A HubSpot subscription is required first.
- HubSpot Credits cost $10 per 1,000-credit capacity pack, or $0.01 per credit on a pay-as-you-go basis, and included credits are 500 with Starter, 3,00
- Choose Breeze Intelligence only when the team already runs HubSpot CRM and wants enrichment inside it.
- Standard firmographic enrichment is included with core seats and does not use credits, while heavier enrichment, Breeze Agents and other AI features d
Pros
- Contact and company enrichment uses no HubSpot Credits on Starter, Professional and Enterprise subscriptions
- Enriches from 200 million plus company and buyer profiles
- Form shortening and website visitor identification inside HubSpot CRM
Cons
- No HubSpot subscription means no Breeze Intelligence
- Credits expire monthly with no rollover
- No standalone access and no phone-number enrichment at any tier
ZoomInfo
Best for: Largest contact database with intent
ZoomInfo is the largest contact database in this set, and its pricing page names Professional, Copilot Advanced, Copilot Enterprise, Marketing Demand, ABM Lite and ABM Enterprise with no dollar price on any tier. The official FAQ states that pricing is based on features, number of licences and credit usage. Professional includes mobile numbers and business emails, a Chrome extension, a mobile app, CRM integrations and AI email generation, while Copilot Advanced adds buyer-intent signals and an Account Fit Score.
- A free ZoomInfo Lite plan offers 10 credits a month, or 25 with the Community Edition.
- Choose ZoomInfo when a large sales team wants the widest database and can fund an annual contract.
- The trade-off is that every export costs 1 credit, and out-of-the-box integrations can carry a base cost to use and install and need a minimum purchas
Pros
- Mobile numbers and business emails with a Chrome extension and mobile app
- CRM integrations with HubSpot, Salesforce and more
- Buyer-intent signals and Account Fit Score on Copilot Advanced
Cons
- No published price and no standard monthly billing, with annual contracts
- Every export costs 1 credit
- Out-of-the-box integrations can carry a base cost and a minimum bulk credit purchase
Cognism
Best for: Phone-verified mobiles for Europe
Cognism is the best pick in this set for phone-verified European data. Its pricing page states that pricing is tailored to the product, the team setup and how the platform is used, with Standard and Pro packages and no prices. One credit reveals one contact with email and mobile together, and re-viewing a revealed contact is free unless the person changes jobs.
- Pro adds intent data and phone-verified Diamond Data mobiles.
- Both Standard and Pro include 5 seats.
- Choose Cognism when a European sales team needs verified mobiles and can fund a quoted deal.
- The trade-off is the 5-seat bundle, so a one-person or two-person team pays for seats it does not use.
Pros
- 1 credit reveals one contact with email and mobile together
- Re-viewing a revealed contact is free unless the person changes jobs
- Pro adds intent data and phone-verified Diamond Data mobiles
Cons
- Credit-metered and bundled in 5-seat packages, so a smaller team pays for seats it does not use
- CRM Enrichment and Data-as-a-Service are priced separately
- Intent and mobile verification are Pro only
Lusha
Best for: Simple credit meter for small teams
Lusha is the simplest credit-metered tool in this set. Starter costs $37.45 per user a month when billed annually, or $49.90 a month when billed monthly, with Pro at $52.45 when billed annually and Premium at $299.95 when billed annually, and Scale quoted. The credit meter is transparent: 1 credit reveals a verified email and 5 credits reveal a phone number.
- The free plan costs $0 with 40 credits a month, 1 user and no credit card required.
- Monthly-plan unused credits roll over up to twice the monthly cap, and annual plans get all credits upfront.
- Choose Lusha for a simple, transparent credit meter.
- The limit to watch is the phone cost: a list of 1,000 phone numbers costs 5,000 Lusha credits, against 8,000 credits on Apollo.io, so Lusha is cheaper
Pros
- Transparent credit meter, with 1 credit for a verified email and 5 credits for a phone number
- Monthly-plan unused credits roll over up to twice the monthly cap
- Annual plans get all credits upfront
Cons
- Price is per seat and per credit, so a phone costs 5 times an email
- Annual-plan unused credits reset at year-end with no rollover
- Teams over 5 users must move to a custom Scale plan
Apollo.io
Best for: Best value with pooled credits
Apollo.io is the best value pick in this set. Basic costs $49 per user a month when billed annually, or $59 a month when billed monthly, with Professional at $79 when billed annually and Organization at $119 per user a month, annual only, with a 3-seat minimum. Credits are pooled across the team and granted upfront each cycle, and the plans include email sequencing, unlimited email addresses for contacts and CRM integrations with Salesforce, HubSpot, Outreach and Salesloft.
- Professional adds AI lead scoring and call recording.
- Choose Apollo.io when a sales team wants a published price, pooled credits and a free start.
- The limits to check are the phone cost and the rollover rule: a phone number costs 8 credits against 1 for an email, and unused credits do not roll ov
- All seats on an account must be on the same plan, so a team cannot mix Basic and Professional seats.
Pros
- Credits are pooled across the team and granted upfront each cycle
- Email sequencing, unlimited email addresses for contacts and CRM integrations included
- Professional adds AI lead scoring and call recording
Cons
- Unused credits do not roll over
- All seats on an account must be on the same plan
- A phone number costs 8 credits against 1 for an email
Leadfeeder
Best for: Website visitor identification
Leadfeeder, now part of Dealfront, identifies the companies that visit a website. Discover costs 79 euros a month when billed annually, or 113 euros a month when billed monthly, starting at up to 50 identified companies a month. Activate costs 369 euros a month when billed annually, and Scale costs 599 euros a month, annual only.
- Unlimited users sit on every plan with no seat fees, along with unlimited tracked domains, CRM sync, real-time alerts and Google and LinkedIn ad repor
- The Lite plan costs 0 euros free forever, covering the last 100 companies a month with a 7-day visitor history and unlimited users, and subscription p
- Choose Leadfeeder when a B2B team wants to see which companies visit its site without paying per seat.
- The price rises with the number of identified companies a month, so a high-traffic site pays more than the headline price.
Pros
- Unlimited users on every plan with no seat fees
- Unlimited tracked domains, CRM sync, real-time alerts and Google and LinkedIn ad reports
- AI reports and insights on Discover
Cons
- Price rises with the number of identified companies per month
- Verified emails and phones, intent-signal filters and CRM automations only from Activate at €369/month
- Standard plan credits do not roll over
How we chose
We included only real platforms with an official homepage and a published price or a clear quote-only pricing page, and we checked prices and plan limits on official vendor pricing pages and docs on 12 November 2026. We did not test any tool hands-on. Where a vendor hid the price, we wrote quote only. Where a plan had a hard limit, such as 5 seats in each Cognism package, 8 credits per phone on Apollo.io, or 100 companies on Leadfeeder Lite, we named that limit in the item.
What to check before you buy
Check the billing model first, because Apollo.io and Lusha charge per seat and per credit, Leadfeeder charges per identified company with unlimited users, and ZoomInfo, 6sense, Demandbase and Cognism all price by quote with annual contracts. Check the credit meter, since Apollo.io charges 8 credits for a phone and 1 for an email, Lusha charges 5 for a phone and 1 for an email, and ZoomInfo charges 1 credit per export.
| Team need and size | Likely fit | First-year maths at list price |
|---|---|---|
| 5 users, email and phone prospecting | Apollo.io Basic | $49 x 5 x 12 = $2,940 a year billed annually |
| 1 user, simple credit meter | Lusha Starter | $37.45 x 12 = $449.40 a year billed annually |
| Website visitor identification | Leadfeeder Discover | €79 x 12 = €948 a year billed annually |
| HubSpot CRM enrichment | HubSpot Breeze Intelligence | $10 per 1,000 credits a month, plus a HubSpot subscription |
| European phone data, 5 seats | Cognism Standard or Pro | Quote only, 5 seats included in each package |
| Predictive scoring, enterprise | 6sense or Demandbase | Quote only, annual contract |
Also check whether unused credits roll over, because Apollo.io credits do not roll over, Lusha monthly credits roll over up to twice the monthly cap, and HubSpot credits expire monthly. Check the seat rules too, since Cognism bundles 5 seats per package, Apollo.io requires all seats on the same plan, and Leadfeeder charges no seat fees at all. Finally, check the lock-in, because HubSpot Breeze Intelligence needs a HubSpot subscription and Clearbit no longer exists as a standalone product.
Frequently asked questions
What is the best customer intelligence platform?
Apollo.io is the best customer intelligence platform for most teams, at $49 per user a month when billed annually, with a free plan of 75 credits per user a month, credits pooled across the team and email sequencing included. Lusha is the best pick for small teams at $37.45 per user a month, and Leadfeeder is the best pick for identifying website visitors at 79 euros a month.
How much does customer intelligence software cost?
Published prices in this set run from $37.45 per user a month for Lusha Starter to $49 per user a month for Apollo.io Basic, with Leadfeeder Discover at 79 euros a month. ZoomInfo, 6sense, Demandbase and Cognism publish no standalone price, so their cost is learned only after a sales quote, and those enterprise tools run on annual contracts.
Is there a free customer intelligence platform?
Yes. Apollo.io offers a free plan at $0 with 75 credits per user a month and no time limit, Lusha offers a free plan with 40 credits a month and 1 user, Leadfeeder offers a free Lite plan with the last 100 companies a month, and ZoomInfo offers a free Lite plan with 10 credits a month. 6sense, Demandbase, Cognism and HubSpot Breeze Intelligence offer no free plan.
What happened to Clearbit?
HubSpot closed its acquisition of Clearbit on 1 December 2023 and folded it into HubSpot Breeze Intelligence inside HubSpot CRM. There is no standalone Clearbit product to buy today. Breeze Intelligence is not sold on its own, and a HubSpot subscription is required first, with contact and company enrichment using no HubSpot Credits on Starter, Professional and Enterprise subscriptions.
Which tool is best for finding phone numbers?
Lusha is the best pick for phone numbers on a simple meter, charging 5 credits for a phone and 1 for an email, with Starter at $37.45 per user a month. Apollo.io charges 8 credits for a phone and 1 for an email, with Basic at $49 per user a month. Cognism offers phone-verified Diamond Data mobiles on Pro, but it publishes no price and bundles 5 seats per package.
Does Apollo.io charge per seat or per credit?
Both. Apollo.io charges per seat, with Basic at $49 per user a month when billed annually, and it meters usage in credits, with a phone number costing 8 credits against 1 for an email. Credits are pooled across the team and granted upfront each cycle, but unused credits do not roll over, and all seats on an account must be on the same plan.
Sources
- https://6sense.com/
- https://6sense.com/pricing
- https://www.demandbase.com/
- https://www.demandbase.com/pricing
- https://www.hubspot.com/
- https://www.hubspot.com/pricing/breeze-intelligence
- https://www.zoominfo.com/
- https://www.zoominfo.com/pricing
- https://www.cognism.com/
- https://www.cognism.com/pricing
- https://www.lusha.com/
- https://www.lusha.com/pricing
- https://www.apollo.io/
- https://www.apollo.io/pricing
- https://www.leadfeeder.com/
- https://www.leadfeeder.com/pricing
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.