Close is the strongest fit for teams that call all day, because calling, SMS, email, and a power dialer sit inside the CRM, with the power dialer on Growth at $99 per user per month billed annually. Freshsales and Zoho CRM give small teams the lowest entry cost, at $9 and $14 per user per month billed annually, with a free plan for up to 3 users on each. HubSpot Sales Hub and Salesforce Sales Cloud work best when calling is one part of a wider sales process, and both need an add-on or integration for a full dialer setup.
Cold calling works when the list is clean, follow-up is fast, and every call is logged in the right place. A CRM built for cold calling should let a rep work through a list without switching tabs, log the outcome in one click, set the next step, and move to the next number.
On this page
Best crm for cold calling: comparison table
Swipe the table sideways on a phone to see every column.
| # | Name | Best for | Starting price | Free plan / trial | Link |
|---|---|---|---|---|---|
| 1 | Close | Calling-first sales teams | $9 per user/month | No, Free trial (14 days) | Visit |
| 2 | HubSpot Sales Hub | Teams that want CRM plus marketing and service | $10 per user/month | Yes | Visit |
| 3 | Pipedrive | Pipeline-focused small sales teams | $14 per user/month | No, Free trial (14 days) | Visit |
| 4 | Salesforce Sales Cloud | Large teams that need deep customisation | $25 per user/month | Yes | Visit |
| 5 | Zoho CRM | Budget teams that want many features | $14 per user/month | Yes | Visit |
| 6 | Freshsales | Small teams that want phone and email built in | $9 per user/month | Yes | Visit |
| 7 | Outreach | Large outbound teams that run sequences at scale | quote only | No | Visit |
| 8 | Salesloft | Mid-market and enterprise cadence teams | quote only | No | Visit |
The 8 best best crm for cold callings, in detail
Close
Best for: Calling-first sales teams
Close is built for phone sales. Solo starts at $9 per user per month billed annually, or $19 billed monthly, and it is limited to one user and 10,000 leads. Essentials costs $35, Growth costs $99, and Scale costs $139 per user per month billed annually.
- Growth adds automated workflows, the power dialer, bulk email, and custom activities.
- Scale adds the predictive dialer and live call coaching.
- Calling and SMS usage is passed through at cost, with most outbound calls around $0.02 per minute and phone numbers from about $1 per month, according
Pros
- Built-in calling, SMS, and email in every plan
- Power dialer on Growth and predictive dialer on Scale
Cons
- Calling and SMS usage is billed on top of the seat price
- Workflows and the power dialer need Growth at $99 per user per month billed annually
HubSpot Sales Hub
Best for: Teams that want CRM plus marketing and service
HubSpot Sales Hub is a broad sales platform rather than a calling-only tool. The free tier covers up to 2 users and includes deal tracking, contact records, meeting scheduling, and live chat. Professional adds sequences, workflows, forecasting, and call transcription.
- For cold calling, the strength is the record that follows the call.
- A rep can move from a call to a sequence, a task, and a meeting link without leaving HubSpot, and a manager can see pipeline, activity, and forecasts
- The limit is cost and plan gates.
- Sequences sit on Professional, which carries a $1,500 one-time onboarding fee, while Enterprise carries a $3,500 fee.
Pros
- Free CRM for up to 2 users with deal tracking and meeting scheduling
- Sequences, forecasting, and call transcription on higher tiers
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500
- A full dialer setup needs careful plan and integration checks
Pipedrive
Best for: Pipeline-focused small sales teams
Pipedrive is a pipeline CRM first, built for simple deal lists and fast data entry. Lite starts at $14 per user per month billed annually, or $24 billed monthly, and includes lead, calendar, and pipeline management, AI report creation, and meeting intelligence. Premium costs $59, and Ultimate costs $79 per user per month billed annually.
- For cold calling, Pipedrive works best when a calling tool is connected through one of its 500 plus integrations, such as a cloud phone provider, and
- The CRM gives you the list, the activity history, and the follow-up task, but the dialer is not part of the core plan.
- That is a real trade-off against Close and Freshsales, which include phone features in the seat price.
Pros
- Clear visual pipeline with lead, deal, and activity views
- Automations and email sequences from Growth at $39 per user per month billed annually
Cons
- No built-in dialer on the pricing page, so calling needs an integration
- No free plan, only a 14-day trial
Salesforce Sales Cloud
Best for: Large teams that need deep customisation
Salesforce Sales Cloud is the largest CRM here, built for custom objects, complex routing, and deep reporting. Starter Suite costs $25 per user per month, billed monthly or annually, and includes lead, account, contact, and opportunity management, built-in sales flows, and lead routing. Core costs $195, Advanced costs $395, and Max costs $550 per user per month billed annually.
- Cold calling on Salesforce usually means adding a dialer from the AppExchange or a phone provider, then syncing call logs, recordings, and disposition
- That setup can be strong once it is built, with call lists and coaching reports tied to the same pipeline managers already use.
- The cost is setup time and licence cost, and the price jumps from Starter to Pro Suite and then to Core are steep.
Pros
- Very wide feature range, from lead routing to forecasting and Slack integration
- Free Suite at $0 and Starter Suite at $25 per user per month
Cons
- No built-in dialer in the core editions, so calling needs an add-on or integration
- Higher editions rise fast, to $195, $395, and $550 per user per month billed annually
Zoho CRM
Best for: Budget teams that want many features
Zoho CRM gives a small team a lot for a low seat price. The free edition covers up to 3 users and includes leads, documents, and mobile apps. Standard costs $14 per user per month billed annually, or $20 billed monthly.
- Professional costs $23, Enterprise costs $40, and Ultimate costs $52 per user per month billed annually.
- Standard already includes workflows, assignment rules, cadences, reports, and forecasting.
- For cold calling, Zoho CRM works through telephony integrations, which connect a phone system to the CRM so calls can be made, logged, and recorded fr
- That is a workable setup, but the dialer quality depends on the phone provider you pick, and you need to check call logging, click-to-call, and record
Pros
- Free edition for up to 3 users
- Standard at $14 per user per month billed annually includes workflows, cadences, and forecasting
Cons
- Calling features depend on a telephony integration, so the dialer is not built in
- The interface can feel busy for a new rep who only needs to call
Freshsales
Best for: Small teams that want phone and email built in
Freshsales is the sales CRM from Freshworks, with phone, email, and chat in Growth. Growth costs $9 per user per month billed annually and includes a Kanban pipeline, lifecycle stages, email templates, custom fields, and basic workflows. Pro costs $39 and adds contact scoring, deal insights, territory management, and sales sequences.
- For cold calling, the built-in phone is the main draw at this price.
- A rep can call from the contact record, log the outcome, and move to the next lead without a separate phone app.
- The limit is that sales sequences sit on Pro, so a team that wants automated call and email cadences needs to budget $39 per user per month billed ann
Pros
- Built-in phone, email, and chat from Growth at $9 per user per month billed annually
- Sales sequences on Pro at $39 per user per month billed annually
Cons
- No sequences on Growth, so the calling workflow needs Pro for full cadences
- Branded documents cost $19 per user per month as an add-on
Outreach
Best for: Large outbound teams that run sequences at scale
Outreach is a sales engagement platform, not a general CRM. It sits on top of a CRM such as Salesforce or HubSpot, and it runs the outbound work: sequences, calls, emails, tasks, meeting scheduling, and coaching. The pricing page lists four Amplify packages.
- Essentials includes 10,000 AI credits and focuses on conversation intelligence and coaching.
- Core includes 25,000 AI credits and adds multi-channel sequences, a dialer, and reporting.
- The Outreach pricing page states that pricing combines seat-based access with consumption-based AI credits, and that a quote is tailored to team size,
- That means two teams of the same size can pay different amounts, and credit use needs close tracking.
Pros
- Multi-channel sequences, an integrated dialer, and conversation intelligence in the Amplify packages
- AI credits scale from 10,000 on Essentials to 100,000 on Pro
Cons
- No public price, so every deal needs a sales quote and an annual contract
- No free plan and no self-serve trial listed
Salesloft
Best for: Mid-market and enterprise cadence teams
Salesloft is a sales engagement platform that sits beside a CRM. It runs cadences, calls, emails, tasks, and pipeline workflows, with conversation intelligence, deal management, and Rhythm, its workflow tool, on the higher packages. The pricing page routes visitors to a talk to sales form, and no price, free plan, or self-serve trial is listed on that page.
- For cold calling, Salesloft gives a rep a clear daily list of calls, emails, and tasks, with call recording and coaching tied to the same cadence.
- The trade-off is cost and contract terms.
- Annual contracts are standard, seat minimums often apply, and the dialer is a separate add-on, with third-party reports putting it at roughly $300 to
Pros
- Cadences, conversation intelligence, deals, and Rhythm workflows in one platform
- Strong CRM sync for teams already on Salesforce
Cons
- No public price, so every deal needs a sales quote and an annual contract
- The dialer is a separate add-on, not part of the base licence
How we chose
We opened each vendor pricing page on 2026-11-12 and took the starting price from that page, or wrote quote only where the page showed no price. Close, Pipedrive, Salesforce, and Freshsales list full plan prices on their pricing pages. HubSpot lists its Sales Hub plans on its pricing page, with calling minutes, phone numbers, and transcription hours shown in the comparison table. Zoho CRM lists its editions on its pricing page, with a free edition for up to 3 users. Outreach lists its Amplify packages and AI credit allowances, with no dollar figure. Salesloft routes its pricing page to a talk to sales form, with no dollar figure.
We ranked tools on dialer options, call lists, follow-up sequences, and call logging and reporting. We did not claim hands-on testing. Prices change, so check the vendor pricing page and get a written quote before you buy.
What to check before you buy
Check the dialer first. Ask whether the dialer is built in, which plan adds a power dialer or a predictive dialer, and whether the dialer costs extra. Close adds the power dialer on Growth and the predictive dialer on Scale. Freshsales includes phone on Growth but adds sequences on Pro. Pipedrive, Zoho CRM, and Salesforce Sales Cloud need a phone integration or add-on for calling. Outreach includes a dialer in Core and above, while Salesloft sells the dialer as a separate add-on.
Check call costs next. Seat price is only part of the bill. Ask about included calling minutes, the per-minute rate after that, phone number rental, SMS rates, and call recording retention. Close lists most outbound calls at around $0.02 per minute and numbers from about $1 per month. HubSpot lists 500 calling minutes on Starter, 3,000 minutes on Professional, and 12,000 minutes on Enterprise.
Check list handling and follow-up. A good cold calling CRM lets a rep mark a call as connected, no answer, voicemail, or not interested, set the next step, and move on. Check the contract too: annual billing lowers the per-user rate, but it locks in seats for a year, and HubSpot charges $1,500 for Professional onboarding and $3,500 for Enterprise.
| Team size | Best starting pick | Monthly seat cost at list, annual billing | What to watch | | 1 rep | Close Solo or Freshsales Growth | $9 per user | Solo is limited to 1 user and 10,000 leads on Close | | 2 to 5 reps | Freshsales Growth or Zoho CRM Standard | $9 to $14 per user | Freshsales needs Pro at $39 per user for sequences | | 5 to 10 reps | Close Growth or Pipedrive Growth | $39 to $99 per user | Close Growth adds the power dialer, Pipedrive needs a dialer integration | | 10 to 25 reps | HubSpot Professional or Outreach Core | $90 per user on HubSpot, quote only on Outreach | HubSpot adds a $1,500 onboarding fee, Outreach adds AI credit use | | 25 reps or more | Salesforce Core or Salesloft Advanced | $195 per user on Salesforce, quote only on Salesloft | Salesforce needs a dialer add-on, Salesloft sells the dialer separately |
Frequently asked questions
What is the best CRM for cold calling for a small team?
Freshsales Growth at $9 per user per month billed annually and Zoho CRM Standard at $14 per user per month billed annually are strong small-team picks, because both include phone features or a full CRM at a low entry price. Close Solo at $9 per user per month billed annually fits a single rep.
Which CRM has a built-in power dialer?
Close has the clearest built-in dialer path on this list. The power dialer is included on Growth at $99 per user per month billed annually, and the predictive dialer is included on Scale at $139 per user per month billed annually. Outreach includes an integrated dialer in Core and above.
Do I need a separate dialer with Pipedrive, Zoho CRM, or Salesforce?
Yes, in most cases. Pipedrive, Zoho CRM, and Salesforce Sales Cloud do not list a built-in dialer as part of their core CRM plans on their pricing pages. Each one works with phone providers and dialer apps through integrations. Check call logging, click-to-call, recording, and per-minute costs in the integration, and add that cost to the seat price when you compare tools.
Is there a free CRM for cold calling?
Yes. HubSpot offers a free CRM for up to 2 users, Zoho CRM offers a free edition for up to 3 users, Freshsales lists a free plan for up to 3 users, and Salesforce lists a Free Suite at $0. These free tiers cover basic contact and deal tracking, but calling minutes, sequences, and dialer features usually sit on fee-based plans.
How much should a cold calling CRM cost per user per month?
Entry prices on this list run from $9 per user per month billed annually on Close Solo and Freshsales Growth, to $14 on Pipedrive Lite and Zoho CRM Standard, to $25 on Salesforce Starter Suite. The plan most calling teams need costs more, such as Close Growth at $99 or HubSpot Professional at $90 per user per month billed annually. Add calling minutes, phone numbers, and any dialer add-on to the seat price to get the true monthly cost.
Should I pick a CRM or a sales engagement platform for cold calling?
Pick a CRM if you need contact records, pipeline, and deal tracking in one place, and your team is small or mid-size. Pick a sales engagement platform such as Outreach or Salesloft if you already have a CRM, run high outbound volume, and need sequences, cadences, call coaching, and deal insight at scale.
Sources
- https://close.com/
- https://close.com/pricing
- https://www.hubspot.com/
- https://www.hubspot.com/pricing/sales
- https://www.pipedrive.com/
- https://www.pipedrive.com/en/pricing?web=1
- https://www.salesforce.com/
- https://www.salesforce.com/sales/pricing/?bc=WA
- https://www.zoho.com/
- https://www.zoho.com/crm/zohocrm-pricing.html?src=us
- https://www.freshworks.com/crm/
- https://www.freshworks.com/crm/pricing/
- https://outreach.ai/
- https://outreach.ai/pricing
- https://www.salesloft.com/
- https://www.salesloft.com/pricing
Prices and features were read on each company’s own website in November 2026. They change often, so confirm the current offer on the official site before you sign up or buy.